As we all know about APPLE brand and its product as well in the field of business .so now I
am just going through its following steps as follow :-
Customer needs:-
As we all know that computer/ laptop is now a basic need of everyone and everywhere. it is
the way from where each and every person can easily read write and do research and lot of
online things
Mac book pro is just newly launched laptop its fully function and excellent in quality with hi
speed internet and stylish look with affordable price These MacBook nowadays becoming a
needs for youngsters as it is a latest laptop and people want to run in this world with a new
technologies.
Customer wants:
Customer wants always going higher then higher so to full fill their wants customer ready to
pay more money at any conditions that’s why these products become too much popular in
the market. Because people who have desire they don’t care about money.
Customer expectation:-
If somebody is paying more money for some products on its actual cost then their
expectation is so high with the product but some time customer don’t have any expectation
with product they just want to keep these for their status symbol.
Let me take a another example as related to service is telecom as mostly customer use its
services in today in New Zealand
Customer needs:-
Telecom is providing best New Zealand fibre optic network which is very fast reliable and in
good price. Every customer has their different
And the customer are sensitive to the price since those products are using only few times and need to be change all the time.
In today’s society, consumers are looking for a product that is willing to do it all. A product must fit both professional and personal needs. There are many products out there but three of the most common include, Apple’s Macbook Pro, Apple’s Iphone 6, and Microsoft’s Surface Pro 3. All three of these devices have their advantages and disadvantages, but the one I feel is the greatest buy is the Mac Book Pro by Apple. It is important to compare the similarities and difference of all three of the popular devices.
market, there is price competition. This can lead to price wars and, therefore, lower prices for
* Buyers try to switch cost because of the same product available at other retail stores.
In other words most people would prefer to pay more and buy a more expensive product thinking that by paying more it is also superior to the other products of the same category that are cheaper. However, although the phrase “you get what you pay for” might have some validity in it that is not always the case, due to the fact that sometimes the products that might be cheaper are just as good as the competitor brand which has a higher price. In this instant it would be logical to buy the cheaper product however most human beings would opt for the expensive product, assuming that it is of better quality than the cheaper product. On the other hand, Dan Ariely rebuffs this claim and states, “We choose what we like, not what's best.” Sometimes humans don’t make decisions based on their preferences; instead they choose what they want and that leads to a process of rationalisation in order to get what they really want. However, they still want to give the impression that they were acting according to their preferences.
The targeted consumer has been identified as a recent retiree who is in her early 60s. This customer has just broken her laptop which was given to her as a gift from her daughter, four years ago and is looking for a replacement. As she is not in tune with the latest technology developments
The essence of advertising the above mentioned laptops from different
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
Technology has advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes.
prices are not justified to the customer in terms of the value of the product
For nearly twenty years, Apple computers have been the industry standard for creative industries such as publishing, advertising, digital music and video editing, and graphic design. Apple computer and peripheral products include Macbook and Macbook Pro laptops, iMac and Mac Pro desktops, as well a line of flat-panel displays and the
Software companies want the best products to sell in order to stay in business and remain productive. This organization is on the rise to find the most reliable and best personal computer for excelling students by comparing and contrasting the prices, performances and models from three different brands sold by the most popular vendors. Our company selected the Apple-13.3” MacBook Pro Notebook, the HP-Envy 15.6” Laptop, and the Dell-Ultra book 15.6” Touch-Screen Laptop. After careful reviews and investigations, the organization decided that the HP Envy Laptop was best for their excelling students’ organization.
It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do
Another issue arises from the fact that nowadays with the availability of laptops and tablets and
Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,