Essay on Apple Brand Communications Audit Analysis

Shaughnessy, Haydn. “Apple Remains World’s Most Admired.” Forbes Magazine. 28 February 2011. Web. 11 March 2015. <http://www.forbes.com/sites/haydnshaughnessy/2013/02/28/apple-remains-worlds-most-admired-followed-by-google-and-amazon/>

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Apple Inc. is a multinational corporation which deals in computer software product and consumer electronics. Apple Company’s famous product includes the Mac OS X operating system, the iTunes media browser, iLife suite of multimedia and creativity software and the iWork suite of productivity software. The company is operating in nine countries with 250 retail store and also operating an online store where software and hardware products are sold. The employees of Apple are about 35,000 worldwide and had worldwide annual sales of US$32.48 billion in year ending September 29, 2008 as fiscal year. Apple has established unique reputation in the consumer electronic industry by its distinctive advertising campaigns and comprehensive aesthetic

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as

Apple is positioned well for the future, and it 's not a company that 's willing to settle for current success. Unafraid of cannibalization, the company continues to churn out iPhones that make the iPod look like a hobby, as well as the iPad Mini that unashamedly steals market share from its big brother. Notoriously secret, the company reveals little about the product pipeline, but it’s believed that Steve Jobs has left a product roadmap for more than a decade.

Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014. Apple is the most successful startup company of all time, by market capitalization, revenue, and growth. The company continued to stay on top of their game and improve upon their technology. Now, Apple is a brand that most people automatically know all over the world.

As we know, apple design their products with creativity and innovative. They use the design thinking to keep innovate, because of their fast innovation pace, Apple can still be the top of the electric company.

In 2005, Apple Computers experienced significant sales increases attributable to the earlier rollout of the iPod (Robbins & Judge, 2009). The positive publicity and brand perception associated with that project also spilled over to its entire line of Macintosh computers, further bolstering sales revenue and corporate profits that year. The sales volume of virtually all Apple products increased after the introduction of the iPod, hitting $320 million in June of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand recognition and perception and invigorated the sales of other product lines, even those not directly related to it. By the end of 2005, Apple had sold approximately 22 million iPod units and more than half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).

Apple Inc is the one of the largest tech company all over the world. In 2013, Apple Inc earns $170.910 billion

Apple is the largest publicly traded company in the world in terms of market capitalization and the leading company in the United States that is valued over $700 billion. The company has more than 98,000 permanent employees, and it operates more than 450 retail stores in more than sixteen

Apple (NASDAQ: AAPL) now has the largest market cap of any company. It zoomed past Exxon Mobil (NYSE: XOM) and never looked back. It is one of the most popular and recognized brands worldwide, although it seems to draw as much hatred from some as love from others.

A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.