Apple Business Case Study

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

There is lot of things that are kept from thousands of people. Apple has been label as unethical and they have their reasons. They show that they are one of the most famous and elegant companies there has ever been. Apple has been doing a lot of things that are not right, and people don't even know about it. Here are some of the examples why they have been label as unethical. They force children to work for them, they use them to make their products. All employees from adults to children they work in dangerous conditions. Their working time is ten hours a day, working seven days a week. The condition on the working plant is just horrible for all the employees. Also Anti-suicide nets were installed after 17 deaths they had of their employees. Unethical tax practice they avoid paying billions

Apple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspects of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with many ethical issues. Apple has been involved in many litigations ranging from a domain name dispute and patent infringement, to the use of refurbished products in their repairs. These unethical acts are risky for the company and can affect the company in negative ways. Another aspect that can affect the company is their competitiveness in the technology industry. This industry has many competitors that Apple has to compete with. However, Apple has been overly aggressive in protecting their property rights.

They violated ethical principles because they allowed an 8-story building to simply collapse, they blocked doors and windows, and they forced workers into these factories knowing they were dangerous. They also don’t pay workers a fair salary. They didn’t care about the worker safety. They

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

Apple Inc. has had its fair share of ethical issues whether it’s been their company or their manufacturers in other countries. The media is how majority of different issues around the world becomes knowledgeable to people. Companies tend to not want different issues hitting the media and to keep things out of the public eye. But companies keeping issues that occur under wraps in today’s time is hard.

Issue 01: Steve Jobs is now gone - can they do it without him in the long term?

The supplier group’s products are differentiated or it has built up switching costs for the buyer

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

The international business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision-making on resource use and capabilities (Morrison, 2011). Global business environment can created challenges for companies that are found to be linked to unethical business practices. This paper discusses the code of ethical conduct of Apple Inc. and issues faced by the company on a whole when it comes to ethical behavior. Apple is a manufacturing, distributing and selling company. They sell a computer software and technology to stores all over the world. Apple is one of the world’s largest manufacturers and distributors of technology and they operate in around 10 countries.

Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’s history, current competitive advantage, market share, and how organizations strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012).

Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years. Criticism concerning Apple’s unethical labour conditions (causing both physical and emotional distress to employees) on a considerable number of occasions has led to this. Unethical labour conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a well-regarded global brand.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.