Apple Business Strategy - Essay

7214 Words Nov 17th, 2010 29 Pages

Business Strategy
Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand.
Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today, Mac and PC are more similar then anything in terms of hardware. The memory in a MacBook Pro is almost identical to a comparable PC laptop. So where is the line that draws users to PC or Mac? The obvious difference is the OS or Operating System. Most desktop PC’s run on
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There are different levels of income and consumption in the different areas of China. Dissimilarities in education, consumption, power, personal habits and tastes lead many multinational companies to view China as one nation, but certainly not one national market. While overseas companies focus on the premium market, China's domestic consumer goods companies compete in principal for middle and low income consumers. Also, the new labor law introduced in January 2008 has improved labor protection and wage regulations, but most importantly it has raised China's factory labor cost substantially causing foreign investors in labor intensive, low margin industries to reconsider their Chinese establishments. China made products are also put under scrutiny with respect to quality, hygiene and safety problems. In a global environment, which is driven by trade friction and financial insecurity, these problems may make it even more politically difficult for China to net result a good year.
Antidumping Law
According to China’s anti dumping laws many imported products enter China at a price lower than their actual export value, and actually cause damage, or cause a potential danger, to domestic enterprises.
Labor laws
(General Provision 4) 4- Employers shall establish and improve labor rules and regulations, so as to ensure that workers enjoy their labor rights and perform their labor obligations. When an Employer formulates, revises or decides on rules and regulations or material
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