Apple Case Study Essay

2728 Words May 3rd, 2012 11 Pages
Apple Case Study

1) General Environment Analysis (10 points)
1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point).
Apple’s Primary Industries are: Personal Computers, Digital Music/Media, Computer Software, Handheld Gaming, Digital Reader, Portable Music/Media Player, and Telecommunication.
1b. Identify who Apple's direct competitors (in multiple industries) are (0.75 point).
Microsoft, Dell, Gateway, Alienware, Zune, Napster, Nokia, Samsung, Blackberry, Google, Android, Creative SanDisk, HP, Android, & IMB.
1c. Identify who Apple's indirect competitors (in multiple industries) are (0.75 point).
Cisco, Brocade, Sanrad, Sony, Nintendo, Netgear, Blockbuster,
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There is limited number of suppliers available in the industry. x
The supplier’s product is an important input to the buyer's business x
The supplier group’s products are differentiated or it has built up switching costs for the buyer X
The supplier group poses a credible threat of forward integration (supplier can become its own retailer) X
Your Decision: Is the bargaining power of suppliers high, moderate, or low for your industry: Moderate The Threat of Substitutes is HIGH when: Yes No
If you answer yes to this question then the threat of substitutes is high for your industry. It is easy for buyers can find a product/service that can replace the original ones with similar quality X
It is easy for buyers can find a product/service that can replace the original ones with similar price X
It

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