Apple Case Study

Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace.

Apple Inc. Headquartered in Cupertino, California has encountered numerous difficulties all through its business history. In 1997 Apple 's offer cost was $3.30. In 2011 its impart cost had ascended to $339.87. For as long as four years, Apple has made ahead of all comers among Fortune magazine 's World 's Most Admired Companies. To a great many customers, the Apple brand symbolizes quality, notoriety, and modernization. The brand is esteemed at more than $153 billion, making it the most significant brand around the world.

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Issue 01: Steve Jobs is now gone - can they do it without him in the long term?

Apple Inc. is an American multinational corporation, from the greatest companies in the world which designs and manufactures electronics and computer software. It has been known as the best for its’ hardware products Macintosh computers, iPod, iPhone, softwares including the Mac OS X operating system, iTunes and other creativity softwares like iWork that represents the face of the music, phone, and computing industry. The company operates more than 250 stores in 16 countries and an online stores.

This report based on the case study 'Apple Inc.'s Corporate Culture: The report is tried to investigate and find out what is good and what is detrimental to the organisational culture in terms of Human Resource strategy and practice in Apple Inc. Though the case study has included wide area of analysis including Apple’s operation, marketing, accounts etc. This theoretical research gives us a reasoned and academically critical analysis as well as provides coherent and justified recommendations for changes to HR strategy and practice in Apple Inc.

This graph shows the total number of Apple employees at the end of each fiscal year from 2005 to 2016. As of 2016, the total number of full-time employees had reached more than 110 thousand. Apple is the most valuable brand in the world in 2016 (Forbes, 2016), but it is not the world’s largest companies in terms of staff. A lot of companies in technology industry, such as Amazon and Samsung, have a larger number of employees than Apple.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Q1. Perform an industry analysis of the smart-phone industry. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? If yes, explain how. If not, explain why not.

Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.

When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have something written on each side. On the front of the

* Apple has the customer base mainly in the United States that is devoted to the company and its brands.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.