Apple Case Study

6443 WordsJan 6, 201326 Pages
S STRATEGIC PLANNING AT APPLE INC.1 w 909A26 Fabrizio Di Muro wrote this case under the supervision of Professors Kyle Murray and Miranda Goode solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management…show more content…
Furthermore, it could do more creative work such as graphics –– most PCs at the time were used for calculations. Despite its advantages, the Mac suffered from several problems, in particular, its lack of compatibility with IBM PCs, which made it difficult to sell Mac computers to large corporations that were already using IBMs. 5 6 Vinaya Kumar Mylavarapu, ““Channel Conflict at Apple,”” ICFAI Center for Management Research, 2005. Ibid. 7 http://www.sba.gov/INV/apple.html, accessed March 10, 2008. 8 http://phx.corporate-ir.net/phoenix.zhtml?c=107357&p=irol-faq#corpinfo1, accessed March 17, 2008. 9 Owen W. Linzmayer, ““Apple Confidential 2.0: The Definitive History of the World’’s Most Colorful Company,”” No Starch Press, 2004. 10 Ibid. 11 Vinaya Kumar Mylavarapu, ““Channel Conflict at Apple,”” ICFAI Center for Management Research, 2005. 12 Ibid. 13 Owen W. Linzmayer, ““Apple Confidential 2.0: The Definitive History of the World’’s Most Colorful Company,”” No Starch Press, 2004. 14 Vinaya Kumar Mylavarapu, ““Channel Conflict at Apple,”” ICFAI Center for Management Research, 2005. 15 Owen W. Linzmayer, ““Apple Confidential 2.0: The Definitive History of the World’’s Most Colorful Company,”” No Starch Press, 2004. 16 Vinaya Kumar Mylavarapu, ““Channel Conflict at Apple,”” ICFAI Center for Management Research, 2005. 17 http://lowendmac.com/orchard/05/apple-lisa-history.html, accessed March 19, 2008. 18 Ibid. Page 3 9B09A026 Exit of Jobs and Decline of

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