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Apple Company Internal And External Factors

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Apple, Inc.
Jeremiah Boshard
MGT/230
March 12, 2015
Traci Thurman Bowen

Apple is one of the largest growing companies in America. They are consistently growing and improving the latest technology that has generated from the communication industry. In view of the fact that these successfully large companies need to be run by proficient leaders who have exceptional management skills to continue to companies rise in its business. The four functions of management are Planning, Organizing, Leading, and Controlling. These four functions are vital to running a thriving company. Apple is a tremendous corporation that uses these strategic strategies to develop and promote its technology in the communication field. In this paper I …show more content…

Innovation can be both internal and external functions for an effective strategy in building a successful company. It is the change to services and goods that are sold from the different departments. (Bateman & Snell, 2011) Being able to come up with new ideas and visually format them into completed products is key to staying ahead of the competitors. The internal aspect of Innovation consists of the employees, goods produced and the revenue made. The competitors, consumers and wealth of the country play the external role. In the Bloomberg Business article it states that “the ability of Apple to innovate in many spaces--getting the music companies to agreed to 99 cent pricing, creating wonderful iTunes software, making a terrific physical product, the iPod, that just works in your hand.” (Nussabaum, 2007) This is why Apple is number one in Innovation, because its creative appeal to people desires them to want what they do not need.
Diversity is an internal and external factor that affects the four functions of management by controlling the atmosphere of the working staff and suppliers. The external factor is in 1993, Apple created a diversity program to establish equal and fair treatment. Apple states that “the businesses we categorize as diverse suppliers are Minority-Owned, Women-Owned, Veteran-Owned, and Service-Disabled Veteran-Owned Small Businesses, as well as businesses

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