Essay Apple Company Organizational Structure

1251 Words Mar 24th, 2013 6 Pages
Organizational Design and Structure:
Apple’s Structure
Ciara Smith
MGM 255, Colorado Technical University


In this paper I will discuss the six key elements of an organization’s structure as well as identify and diagram 1 organizational structure that can be applied to Apple. I will also, analyze 1 strategy that seems to be working well for Apple and 1 that needs improvement. Additionally, I will discuss how the organizational structure will help reinforce what is working well and what needs to be improved.

The six key elements of an organization’s structure are:

Work Specialization, Departmentalization, Chain of Command, Span of Control, Centralization and Decentralization, and Formalization.

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Apple’s upper management consist of Tim Cook (CEO), Scott Forstall (Senior Vice President iOS Software), Jonathan Ive (Senior Vice President Industrial Design), Ron Johnson (Senior Vice President Retail) Bob Mansfield (Senior Vice President Mac Hardware Engineering), Peter Oppenheimer (Senior Vice President and Chief Financial Officer), Philip W. Schiller (Senior Vice President Worldwide Product Marketing), Bruce Sewell (Senior Vice President and General Counsel), and Jeff Williams (Senior Vice President Operations).(Schroeder, 2011) Apple’s corporate culture is one that is not easily obtainable, Apple purposely keeps its inner workings such as how a company with more than 50,000 employees and with annual revenues approaching $100 billion grow 60% a year or how it keeps making hit after hit a secret because according to Tim Cook CEO when asked by an Wall Street analyst about Apple’s long-term business plan he stated “that is part of the magic of Apple”, and he doesn’t want anyone to know or to copy their magic (Poletti, 2011). Apple’s previous structure under the late Steve Jobs was on the levels of formalization where strict rules and standardization were set in place for everyone to follow but now with the change in management comes a change in the structure and the new CEO, Tim Cook seems to be a little more down to earth and I believe the new direction for the company will be more on the level of chain of command and work specialization. Tim likes
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