Apple Computer, Inc Case Study 14

1554 Words May 30th, 2011 7 Pages
Apple Computer, Inc case study 14

Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace.
SWOT ANALYSIS
Strengths:
* Having alliances with other strong and popular businesses is a major plus point for Apple Computer, Inc. as it helps bring in new customers and make business more effective. * Being a market leader, as Apple Computer, Inc. is, is key to their success as it boosts reputation, profit and market share. * Riding high in the niche market in
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could help them raise sales and increase their product portfolio. * Expanding into other markets could be a possibility for Apple Computer, Inc. * Forming strategic alliances and joint ventures is an opportunity for Apple Computer, Inc. to maximize profit and gain new business.
Threats:
* New products/services from rival firms could lead to Apple Computer, Inc.'s products/services being less in demand. * Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to Apple Computer, Inc.'s performance. * Not keeping up with changes in technology could be detrimental to the future of Apple Computer, Inc. as they could slip behind their rivals. * Slow growth and decline of the Electronics market is a threat to Apple Computer, Inc. * Extra competition and new competitors entering the market could unsteady Apple Computer, Inc. and be a threat. * The actions of a competitor could be a major threat against Apple Computer, Inc., for instance, if they bring in new technology or increase their workforce to meet demand. * Apple Computer, Inc. could be threatened by the growing power customers have to set the price of their products/services. * Apple Computer, Inc. could be threatened by the growing power their suppliers have to set their prices. * Substitute products available on the market present a major threat to Apple Computer, Inc.
ANALYSIS

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