Apple Computer, Inc. Essay

The IPod was introduced to the public in 2001. At first, it was only compatible with Mac computers, but two years later, the iPod could be used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit.

Apple’s iPod was not the first technology of its kind. In fact, a company called Diamond Multimedia produced a similar

In January 9, 2001 Apple introduced iTunes, and later that year on Oct 21 2001, Apple introduced the first iPod. (Apple Introduces iTunes, n.d.)Steve Jobs announcement about the release of the iPod would be the demise of the industry leader in personal music storage devices the Sony Walkman (Walters, 2011). The IPod provided “consumers a device with instant purchasing power and the ability to listen to high quality audio files on the go” (Walters,

Although the superior functionality of products locked in the customers Apple already had, it was brilliant marketing that enticed people to buy from Apple in the first place. The first iPod was one of the chicest music players on the market. It was classy because people could navigate the iPod easily without using clunky buttons (LePage, 2006). Jobs embedded touch-sensitive scrolling pads on iPods and

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Owners of the famous iPod who selected the APPLE© product for its stylish design who are already accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is considerably well-off -financially speaking- as the price of iPod is relatively higher than other MP3 players available on the market back in 2003; However, to be noted: not all iPod owners are very computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable to APPLE© as they create a lot of PR

Design Strategy: IPod is designed very sleek, simple to use and had a large storage because of its inbuilt flash memory.

As Apple begin to grow to this huge company, Steve encounter many issues that resulted him in getting fired. Apple began to lose its value and it was not long before Steve Jobs returned to the company hiring a whole new management team. After this new transition, Apple introduced the iMac which furthered the success of the company exponentially. The release of these products developed new innovation and opened doors to other industries using technology. The innovation involved in these products has launched Apple into one of the most successful computer and technology companies. The timing of the introduction of new products has also been critical. Jobs seems to have a flow for determining when products should be introduced to the market. The launch of the iPod and iTunes came out during the time when much of the rest of the technology industry was experiencing a lack of sales.

The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed to the first iPod to use a flash memory. The current second generation model weighs at only about 15 grams (or 0.55 ounces). It was introduced in September 2006 along with the revamped fifth generation iPod classic and second generation iPod nano. Later in 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color which is red. Now currently, the iPod shuffle has nine colors which are:

The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods.

In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to display album artwork and photos, and play video including music videos, video podcasts, home movies, short films and television shows. The iPod lineup now includes a 30GB model holding up to

In 1933, what thought to be just a dream, becomes a reality. Edwin Armstrong invented the FM radio, the first system to ever broadcast wirelessly was produced. The radio made music affordable for the consumer, because who would say free music is expensive to listen to. It was also portable as long as a person had a source of electric power, and it was repeatable because the stations got to choose what they believed the best songs were. Later on there were the cassette tape, then compact discs (CDs), and technology kept progressed wonderfully. The biggest invention that changed the way music was listened to even more is in 1990, when Karlheinz Brandenburg invented the Mp3.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the

The company's best-known hardware products are Macintosh computers, the iPod and the iPhone. Apple software have the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and editing software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional visual and movie-industry software products. Apple Inc. operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold. Apple established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.