Apple: Cultural Behavior and Communication Style Essay

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple business environment is competitive and fast-paced. Apple suppliers must understand this dynamic and be agile and flexible in responding to changing business conditions. All over the world, people are building Apple products and Apple has a responsibility to make sure that each person is treated with dignity and respect. It’s a massive challenge where Apple work is never done, but each year they implement meaningful, lasting changes across their supply chain. Because of this around the globe, Apple employees are united in bringing equality, human rights, and respect for the environment to the deepest layers of their supply chain. Apple goes deep into their supply chain to enforce their social and environmental standards by empowering workers through education, demanding that suppliers treat workers fairly and ethically at all times, having safe and healthy facilities, and hold their products and processes to the highest

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Apple is one of the giant companies in the United States and it is expected to take a firm stand on its commitment to ethical and social responsibilities. The company is committed to taking social and environmental responsibilities and conducting its business ethically. Apple suppliers ensure social and ethical responsibilities through different approaches. First, it provides safe and humanistic working condition for all the workers in the organization. To ensure this there are the set code for the

It has been noted for years Apple doesn’t appear to have an official Mission or Vision Statement. Google searches produce only quotes from executives and speculation but the following is a quote from Tim Cook regarding Apple’s business philosophy found Alvin Alexander’s blog at alvinalexander.com dated May 5, 2015:

At Apple we strive on a daily basis, to offer an amazing experience to all of our customers and employees. We are part of an amazing company with extremely talented teammates who want their work to make a difference. As our credo states "At Apple our most important resource, our soul is our people”.

Apple corporate culture has played a major role in its success; the corporate culture is founded on values, traits, morals, principles and standards that are believed to be crucial in assisting it and its employees to succeed. The corporate culture is the foundation for what is done in Apple and how it is done. Cumulatively, the distinctive values make Apple a unique company. Apple’s core corporate culture is founded on innovation and nurturing talents of creative people. The company strives to build highly innovative products that not only meets but exceeds the expectations of the customer. Apple’s products embody outstanding designs and styles that attract consumers across the world. Since its inception, Apple has always been associated with cutting edge technology; the company boasts of the most

In relation to Apple’s internal environment, the company encourages an innovative culture, involving staff creativity and open-mindedness to novel ideas. In addition, Apple stresses the use of environmentally friendly practices, and protection of employees’ safety and health at work (Schneider, 1995, p. 70). Apple’s external environment poses a challenge to the company in terms of emerging firms in the technology business line, competitors selling substitute products, charging lower prices that entice customers because of their affordability, in comparison to the high quality and pricing of similar items from Apple (Apple, 2012, p.1).

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

You’re absolutely correct, Apple has truly mastered the art of generating buzz and obtaining free advertising (Kinicki & Williams, 2013). Over the years they’ve masterfully leveraged secrecy and the art of strategically leaking information to drive customer and media anticipation for their products into the stratosphere (Kinicki & Williams, 2013). Even more impressive is Apple’s ability to consistently capitalize on that buzz by producing products that meet the amazingly high expectations of its customers. Apple’s ability to combine unmatched marketing sizzle with real innovative genius and manufacturing muscle, is what truly makes their products iconic and sets them apart as a company.

Apple is committed to maintaining the highest standards, for both environmental responsibility and ethical conducts. They follow strict

Apple, Inc. is an American international corporation. Their head office is located in Cupertino, California. The company create, build, and market customer electronics, computer software, online services and personal computers. The purpose of Apple, Inc. is to uphold and endure their quality. The company and the current market circumstances in which Apple, Inc. manages change swiftly and these variations have dictated rapid fluctuations in management. (Successful Companies, 2016). There most successful products would include Apple TV, the OSX, iPod/iPhone and Mac amid other products. Apple products are to be unique and of high quality and services.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).