Apple & Dell Financial Analysis

4034 WordsAug 8, 201217 Pages
APPLE & DELL Financial Analysis Project INTRODUCTION Dell and Apple are American companies that participate in the industry of Electronic Computers, according to the SIC 3571. This industry is oriented to the manufacture of diverse kind of data processing systems. In 2001, the largest computer makers in the United States were Dell, Compaq, Hewlett-Packard and IBM. They produced about 40 percent of personal computers shipments in the world according to International Data Corporation (IDC). Dell is positioned as the bigger competitor, but in 2002, Hewlett-Packard acquired Compaq, challenging Dell’s leadership in this sector. (1) The computer industry is organized in several categories such as supercomputers, mainframes,…show more content…
Further in this document a financial analysis will be done in order to understand this situation. COMPETENCE ANALYSIS For the purpose of this analysis the competence analysis is focuses only in personal computers; we are not including other devices such as mobile phones, tablets, high performance servers nor printers. Also it is important to underline that the market participation differs between the World and the United States. MARKET SHARE HP, Dell, Apple Toshiba and Acer Group compound the 77 % of the market share at the USA. (Table 1) And at the market share worldwide the 57% is form by HP, Acer Group, Dell Lenovo and Toshiba (Table 2); Apple is not in the list. Table 1 Top 5 Vendors, United States PC Shipments, Second Quarter 2011 (Preliminary) (Units Shipments are in thousands) Rank | Vendor | 2Q11 | Market | 2Q10 | Market | 2Q11/2Q10 | | | Shipments | Share | Shipments | Share | Growth | 1 | HP | 4,692 | 26.30% | 4,721 | 25.30% | -0.60% | 2 | Dell | 3,959 | 22.20% | 4,408 | 23.70% | -10.20% | 3 | Apple | 1,917 | 10.70% | 1,671 | 9.00% | 14.70% | 4 | Toshiba | 1,617 | 9.10% | 1,560 | 8.40% | 3.70% | 5 | Acer Group | 1,513 | 8.50% | 2,028 | 10.90% | -25.40% | | Others | 4,159 | 23.30% | 4,243 | 22.80% | -2.00% | | All Vendors | 17,857 | 100.00% | 18,632 | 100.00% | -4.20% | Source: IDC

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