Apple - Design Thinking and Innovation at Apple

1. 1. Consider the 4 approaches to creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement?

The success of the PowerBook and other products started to bring sustainability and profits to Apple. For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process. The magazine MacAddict named the period between 1989 and 1991 as the "first golden age" of the Macintosh. This was evident through all of the home computing. Mac’s were in schools and homes across America making Apple a household name

Jobs worked to build a computer that would be easy for customers to use. The first Macintosh computer needed to be easy and accessible. It looked like a TV but also had the effects of a typewriter. Everyone seemed to love it. “Through several iterations, the prototype Macintosh became both more able and less complex to build.

11. How did companies and stores expand? Which industries suffered at the expense of expanding retailers?

Computers were always intriguing at an young age but I never attempted to understand them

Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to

"For what characterizes Apple is that its scientific staff always acted and performed like artists - in a field filled with dry personalities limited by the rational and binary worlds they inhabit, Apple's engineering teams had passion. They always believed that what they were doing was important, and most-of-all, fun. Working at Apple was never just a job; it was also a crusade, a

Apple is a technology company that is forever changing. From the iPod to the iTouch/iPhone to the Mac, Apple’s rapid growth as a technology superpower could not have been possible without an intricate information system. The innovation of Apple over the years has seen unprecedented advances in the way we look at technology. This is important to Apple because they have expanded their range of business and revolutionized their product. The problem with this is that not a lot of companies and businesses see Apple as unnecessary

We settled on the name "Apple", because it took the edge out of the then-intimidating word "computer". It also put us ahead of Atari in the phone book. Our first product, the Apple I, was released later that year. It didn't come with a screen or a keyboard, or even a power supply, but it paved the way for the Apple II. This time, everything was integrated except a screen, and it sold much better. Then, in 1984, we released the Macintosh, a fully complete machine, helping bring computers to the masses. It also helped reveal my harsh perfectionist personality, which made many enemies inside the

“Brrr-ing!,” she heard her state of the art, space grey iPhone 6 plus ring. “Ding-Ding!,” it sings as he receives a Facetime call from a friend. “Take out your Mac.,” says about all of the Clinton High School teachers. Without the diligent work of Steve Jobs none of these actions would have been able to be carried out. Steve Jobs changed the landscape of America through Apple by turning a hobby into a career focused on providing products for the world, constructing “user-friendly” devices based off of the idea of simplicity, continuously supplying his consumers with new and improved devices or updates to counteract any mishaps, and always having a variety of devices depending on the consumers’ needs.

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

With the recent passing of Steve Jobs, there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity, as well as the remarkable period of innovation he preside. As a symbolic leader, the man not only once saving the company from bankruptcy but also building up a well-known brand that had integrate with our daily life – Apple.

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

Apple strongly followed its beliefs, model strictly. They followed differentiation as a main agenda while developing their products and also vertical integration.