Apple Distribution

1110 WordsNov 7, 20115 Pages
Distribution Apples upstream partners are the manufactures Foxconn Technology Group, which also manufactures Apple's iPod, iPhone and Mac Min. It is headquartered in Tucheng, Taiwan but it manufactures the Apple products in its largest plan in Shenzhen, China. However Apple does not disclose the makers of its components, research shows that various parts and suppliers include: * Apple A4 SoC: Samsung.[13][98] * NAND flash RAM chips: Toshiba; except Samsung for the 64 GB model.[99][100] * Touch-screen chips: Broadcom.[99] * IPS Display: LG Display * Touch panels: Wintek. (Got the job after TPK Touch Solutions was unable to fulfill its orders, delaying the iPad's release from late March to early April.[101]) * Case:…show more content…
Channel intermediaries are firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user. Apple also uses multichannel distribution system which is a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments. This is also called a hybrid marketing channel. Multichannel distribution systems offer many advantages to companies facing large and complex markets. With each new channel, the company expands its sales and market coverage and gains opportunities to tailor its products to the specific needs of diverse customers. Multichannel distribution systems, however, are harder to control, and they generate conflict as more channels compete for customers and sales. Without distribution even the best product or service fails. Distribution is important because, firstly, it affects sales - if it's not available it can't be sold. Most customers won't wait. Secondly, distribution affects profits and competitiveness since it can contribute up to 50 percent of the final selling price of some goods. This affects cost competitiveness as well as profits since margins are squeezed by distribution costs. Thirdly, delivery is seen as part of the product influencing customer satisfaction. Distribution and its associated customer service play a big part in relationship
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