Apple, Google, Microsoft

Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth

HTC faces stiff competition with Apple and Samsung. Apple’s iPhone is considered as the benchmark of the industry and operators such as Spring is willing to pay $15.5 billion dollars to Apple just to have the right to sell iPhone. These demonstrates the popularity and the strength of iPhone. Furthermore, Apple’s iOS has much higher number of application downloads and higher revenue for the developers than the Android system. This signifies that developers with limited resources might only release their newest application for iOS. This is shown through the number of available apps for iOS against Android, with iOS having around 200,000 more apps than Android. This makes iOS more attractive than Android to the consumer. This in

The significance of search to the success or failure is the development of applications and software’s expectations. Furthermore, they are a task that all companies have to take in the mobile computing market. Whether if it’s Apple, Google, Facebook or any other famous companies, they need to be looked into great detail and precision. The importance is that Google based their growth predictions in mobile applications. The scenario for mobile applications is that Google has been the tough competitor of mobile IT firms. Facebook and Apple have tough competition even when a common platform for application usage is formed. Their strategy will succeed if they create a strong business strategy that competes each other and gain revenue, in addition, that they will receive a stronger reputation towards each

As noted in the case, “the growth in the apps market is closely tied to the growth in the market for mobile devices, both smartphones and tablet computers that are connected to cell phone networks.” Revenues from mobile apps have been on the rise and forecasts indicate a continual increase. Forecasts were made for revenue from mobile

Apple’s business model is geared towards the hardware and software of its products. Also they focus on its mobile software applications, which is widely popular among customers due to the app store iPhone users. the applications on the app store are available for user on apple products and one of a kind compared to the less popular applications offered by Google and Facebook

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

The battle for the mobile computing market share between Apple and Google wouldn’t matter much if there wasn’t so much potential money at stake, and the majority of that money will come from advertising. App sales are another important component, especially for Apple. What irritated Steve Jobs about Google OS was that the Android phones offered many features that Apple had created, including the overall look of the devices and the use of multi-touch finger swiping.

has an acceptable system and set of objectives. Apple, Inc. characterized their methodology and objectives in their last yearly report as the accompanying: The Company is focused on bringing the best client experience to its clients through its creative equipment, programming, peripherals, and administrations. The Company's business method powers its extraordinary capacity to outline and create its own particular working frameworks, equipment, application programming, and administrations to give its clients new items and arrangements no sweat of-utilization, consistent coordination, and inventive configuration. The organization accepts consistent interest in innovative work and showcasing and publicizing is discriminating to the advancement and offer of imaginative items and innovations. As a feature of its technique, the Company keeps on extending its stage for the disclosure and conveyance of third-party computerized substance and applications through the itunes Store. As a major aspect of the itunes Store, the organization's App Store and book store permit clients to find and download applications and books through either a Mac or Windows-based machine or through "ions gadgets," specifically iphone, Ipad and ipod touch. In January 2011, the Company opened the Mac App Store to permit clients to effectively find, download and introduce applications for their Macs. The organization likewise backs a for The Innovative Success that is Apple, Inc. group for the advancement of third- Party programming and fittings items and advanced substance that supplement the Company's offerings. The Company's method likewise incorporates growing its appropriation system to adequately reach more clients and furnish them with an amazing deals and post-deals backing experience."(Apple’s Annual Report, 2011). Since Apple Inc's. Method and objectives have been demonstrated, a glance at what impacts the choices of

To continue to compete in the mass consumer market, RIM will need to design a specific product line that targets the masses and price competitively to make an impact in market share. This new line of Blackberry smart phone products must be price sensitive allowing a sales advantage. Revamping the Blackberry App Store will play a critical role in attracting new customers. Providing customers with a larger variety of applications is necessary to attract a larger younger non-corporate demographic group. Developing more applications will be a challenge, however creating greater financial initiatives for third-party application developers will help overcome this. To help further boost app development, RIM will establish partnerships with carriers to develop and sell apps, allowing carriers a mutual benefit from app revenue. Apple has removed the carrier revenue app benefits. RIM will re-introduce that opportunity to the carrier to strengthen relationships, along with carrier branded phones. The marketing of the new product line will be critical toward its success. Thus, improved carrier partnerships will

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

The idea behind the app store application model is to offer content exclusively for smartphones and tablets, this content is commonly known as an application (App). The news are filled with successful cases of this model application like the artillery combat game developed by Ethan Nicholas, which gathered $600.000 in one month making its way to the first place in the ranking in the App Store. Other companies had become rich with the app model leading to a digital boom in the related industry. (Rickman, 2012).

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

The hottest marketing and publicity tool around now is a mobile app, this is because of its numerous benefits. In fact, mobiles apps have become indispensable to businesses of today.

Currently in 2014, the iPhone offers over hundreds of thousands of apps that make almost any task user-friendly. They also have the most advanced technology compared to other app markets (“iPhone” 1). This did not just happen quickly. There was not an App Store until a year after the launch of the first iPhone. It is mind blowing to believe that the iPhone 5s has LTE mobile broadband, while the first iPhone in 2007 did not even provide 3G (2). In about five years, Apple's iPhone developed greatly when it comes to the technology within it. Also, the outside features went through modern enhancements, including change in appearance from the original, and getting slimmer with each new generation. Throughout time apple will continue to