Apple Inc. – Rational System

1583 WordsJun 10, 20127 Pages
Apple Inc. – Rational System Apple Inc. was formerly known as Apple Computer Inc for about 3 decades, but removed the word "Computer" in 2007, to show the company 's ongoing progression into the consumer electronics market, in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod, iPhone, iPad, computer software such as the Mac OS X operating system, and personal computers such as the Mac Book and Mac Book Pro. Apple Computer was founded on April 1, 1976 in Cupertino, California, and incorporated on January 3, 1977 by Steven Jobs and Stephen Wozniak, college dropouts who conceptualized a personal computer that could be operated easily by anyone.…show more content…
This inevitably created a system of hierarchy. (Freedman and Vohr, [1992]: 3) This new hierarchical structure helped the company from making unnecessary layoffs. Also control policies became stricter and the management staffs strengthen. The kind of structure and culture the company has developed has led Apple Inc to become one the most valued and successful business in America. The structure of the company follows a hierarchical order that helps upper management control the lower management and staff. With a structure centered on its employees and company performance, the level of involvement for both upper management and broad member plays a significant role within the company and requires time and attention to help properly discharge their responsibilities. (Media Corporate) Innovation is key for the progression of Apple Inc. The kinds of products produced by the company and its staff shows how culture impacts the company. For example the development and manufacturing of the IPod or the Iphone, which changed the music and social media industry forever is the outcome of a creative atmosphere that is reflected in the culture of the company. The quality of the product is highly valued to the staff and company because it leds to consumer loyalty which also helps to define the culture of Apple. The value of innovation, quality of the product and consumer loyalty has helped developed the type of culture within the

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