Apple Inc : A Revolutionary And Magical Product

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Introduction One of the largest and most valuable companies that we know today was started by two college drop outs in a garage. Apple Incorporated is an American multinational company that was established in 1976 and incorporated on January 3, 1977. The company designs and manufactures consumer electronics, computer software, and personal computers. The company’s best known products include the Macintosh personal computer line, the iPod, the iPad, and most importantly, the iPhone. In addition to the products that Apple Inc. has introduced, the software that the company. Today, Apple Inc employs 80,000 employees worldwide and has 250 stores in the United States in 44 states.
“iPhone is a revolutionary and magical product that is
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Fortunately, the successor of the 1st generation iPhone was introduced the next year and there have been many other introductions since then. The release of the iPhone 6 occurred on September 19th and, apparently, the sales for the phone have exceeded Tim Cook’s expectations. “The launch weekend for Apple 's new iPhone 6 and iPhone 6 Plus was the strongest start yet for the company 's smart phone lineup, reaching 10 million units sold in the first three days of availability, and topping last year 's previous best of 9 million”.
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Rivalry Among Existing Competitors Although the introduction of the iPhone 6 and iPhone 6 Plus have set the bar high, the increasing rivalry among existing competitors for the iPhone 6 is still unfinished. Since rivalry is high, that means that there are many other cellular devices that can be used as close substitutes for the iPhone 6. Rivalry is also greater under conditions such as when there are many small firms in the mobile device industry and no dominant firms exists and, also, when it is easy for customers to switch from one cellular company’s products to those of others. In the cell phone industry, Apple and Samsung are always going head for head. Two of the top competitors for the iPhone 6 are phones that were introduced by Samsung; the Samsung Galaxy S5 and
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