Apple Inc: A Strategic View

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Running head: APPLE INC: A STRATEGIC VIEW

Apple Inc: A Strategic View
Anonymous Student
Palm Beach State College

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APPLE INC: A STRATEGIC VIEW

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Apple Inc: A Strategic View
Apple reinvented the personal computer industry and more recently the consumer electronics industry. This report will analyze Apple’s history, its business strategy, and the way it distinguishes itself within the technology industry.
Company Description
Apple Inc (NYSE: AAPL) is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The Company’s best-known hardware products are the Mac line of computers, the iPod music
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When asked about Apple’s mission statement, Apple’s investor relations website states:
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. (as cited in Blodget, 2013, para. 3)
Products and Services
Apple offers various products and services through its retail and online stores. These include products that Apple has developed, and third party products through partnerships. The
Company’s Mac lineup consists of MacBook Air, MacBook Pro, Mac mini, iMac, and Mac Pro.
Apple’s mobile lineup consist of the iPod, iPhone, and iPad. As stated earlier, Apple’s software consists of the OS X operating system for the Mac, and iOS for its portable devices. In 2015,
Apple will enter the wearable market with the Apple Watch (Apple, 2014).
The Company’s media services consist of the iTunes Store, the App Store, and iBooks
Store. Apple also offers iCloud, a cloud based service for data. In its retail stores, Apple offers

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personal training through its One to One membership program, and hands-on technical support at the Genius Bar
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