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Apple Inc. An American Multinational Organization Essay

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Table of Content

1. Introduction
2. Pestel Analysis
2.1 Political
2.2 Economical
2.3 Social
2.4 Technological
2.5 Environment
2.6 Legal
3. Porter 's Five Forces
3.1 Threats Of New Entrants
3.2 Threats Of Substitute Or Service
3.3 Bargaining Powers Of Customers
3.4 Bargaining Powers Of Suppliers
3.5 Intensity Of Competitive Rivalry
4. Recommendation
5. Conclusion

1. Introduction
Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.
2. Pestel Analysis
2.1 Political
Apple is one of the technology companies in America that have accumulated a large amount of cash reserves, having a $34.7 billion in the bank on June, 2015. This could generate calls for higher corporate tax in the United States, where income inequality has become a major political issue. Apple is heavily dependent on lower cost manufacturing in China. Social and political

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