Apple Inc. : An American Multinational Technology Company

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple Inc., manufactures and markets cell phones and media devices, personal computers and mp3 players and sells a large array of related software, services, networking solutions and third-party digital content and apps. The Company's products include iPhone, iPad, Mac, iPod, Apple TV, many consumer and professional software apps, the iOS and OS X operating systems. The Company offers its own software products, including iOS, the Company's mobile operating system; OS X, the Company's Mac operating system; and server and application software. “The Company's primary products include iPhone, iPad, Mac, iPod, iTunes, Mac App Store, iCloud, Operating System Software, Application Software and Other Application Software.” Apple Inc. (AAPL.O) Company

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

Apples revenue has grown an enormous amount over the years and its increasing revenue is what makes their company so prosperous. Revenue is a company’s annual income. Compounded quarterly, iPhone sales were 2,315,000 in the year of 2008. In 2010 iPhones sales increased Apples revenue by 50 percent. This is a great

More broadly, price is the sum of all the values that consumers exchange for benefits of having or using the product or services that are being offered in the market.

Apple Inc, previously known as Apple Computer Inc. has is a multinational corporation that creates goods such as consumer electronics, personal computers, computer software and commercial software, and commercial servers, and distributes digital media content. Apples most selling core product lines are iPhone smart phones, iPad tablets, iPo portable media players, and mac computer line. Founders Steve jobs and Steve Wozniak effectively created apple

Apple Inc. has evolved over the years, from its humble beginnings of products being assembled in Steve Jobs garage to the “World’s Most Valuable Brand“, worth $741.8 billion today. Apple has 116,000 permanent employees as of July 2016, and have 478 retail stores in seventeen countries. Apple Inc. is also the second biggest manufacture of smartphones in the world.

Apple Inc., is most known for products such as, the Mac computers, the iPod music player, the iPhone, the iPad, and the newest addition to the lineup for Apple, the iWatch. Apple offers their own software products, such as the iOS, as well as, their mobile operating system, OS X. This is the Apple operating system, and application software.

Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors.

Price strategy refers to the enterprise through the estimation of customer demand and cost analysis, choose a can attract customers, to achieve the marketing mix of strategies.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

As we all know Apple is one of the best and well-known multinational technology company that sells millions of its products worldwide. It’s best known for its computer hardware, computer software, consumer electronics and digital distribution. That to be said when China comes to play a big role in the company this year. As it attacks Apple by its “Great Firewall”. A U.S internet security company named “Palo Alto Networks” found the problem that a software called Xcode “toolkit” that is used by chines developers to run its iOS system was the problem of the Alps being hacked. As the hacking goes on, Apple will not end well as it will face some hard times and difficulties, such as firewall, malware and other possible viruses

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,

Price is the value exchanged for products in a marketing transaction. It is a changeable key characteristic of a product and also is a key element in the marketing mix. It directly relates to customers demand and organization revenue.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).