Apple Inc. : An American Multinational Technology Company

1149 Words5 Pages
1. Introduction to the Apple Inc. Apple Inc. is an American multinational technology company, which designs, produce and sells goods of the Computer, Music and Mobile-phone Industry. Apple Inc.’s main products are the iMac, iPhone, iPod, MacBook, iWatch and IPad. Apple’s iPhone was first introduced in 2007 and its sales have risen strongly over the years, from 1.4 million units sold in 2007 to almost 170 million units in 2014 all over the world, Apple has sold almost 590 million units of iPhone from 2007 to 2014 worldwide. According to Apple Inc. balance sheet 2013 to 2014, Apple has a good finance state, with a total of its assets showing a positive income, in 2013 Apple has ended its balance sheet with a total assets of $207,000,000.00…show more content…
The Apple iPhone is one of the most popular smartphone in the market today, iPhone currently is at stage maturity of the product life cycle, thanks to competition from other smartphones companies, for its popularity and for its upgrade every year. Although, it is only the new version of iPhone that maintain in the stage maturity, the previous, old versions is found in decline and deletion stages, because the demand for these products start falling and in technology market customers tend to buy the latest version not the old ones. 3. Price The price is basically the money that the costumers have been charged for a particular product or service. It is very important to know what is meant by pricing in all the views (economist, accountant, marketer and customer) to have the right idea before set a price for a product. The price has two main objectives: • The financial return e.g. maximising revenue, recovering an investment made; • The market oriented e.g. positioning, maintaining brand image, building market share, rewarding customers for loyalty, (Rosalind M & David P 2010). The price strategy can be defined as being medium to long term and having a significant impact on the enterprise’s general marketing strategy, there are two market price strategies the marketing based strategies which contains the market penetration and the market skimming, and the marketing pricing strategies or general pricing
Open Document