Apple Inc is an inventive technology company functioning in the Electronic Equipment industry. It designs, creates and markets mobile communication and media devices, computers and portable digital music players and sells a variety of related software, services, peripherals, networking solutions and third-party digital content and applications (CNN MONEY, 2015).
Recently, Apple reported record second quarter results for its 2015 fiscal year ended March 28. The company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion. In comparison to last year to revenue of $45.6 billion and net profit of $10.2 billion, which is significantly higher. However, for the past month or two Apples’ stocks have declined rapidly by…show more content… BUSINESS SUMMARY
Apple, Inc was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, CA. It designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, and third-party digital content and applications. Its products and services include iPhone, iPad, iPod, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and accessories, service and support offerings. The company also sells and delivers digital content and applications through the iTunes Store, App Store, iBooks Store, and Mac App Store. It sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software, and accessories, through its online and retail stores (CNN MONEY, 2015).
Apple serves in the Electronic Equipment industry distributing its products worldwide. The Electronic Equipment industry is expected to grow by 6%, which could be good sign for Apple as there is room for them to grow. However, in order to see how Apple are performing in the industry, I have analyzed two of the biggest