Apple Inc.: Analysis Of Company Mission Statement

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

To sum up, the main issues with apple incorporated is the patent design lawsuit with other companies like Google , Microsoft , Samsung and other tech companies. The material they use must not harm the environment or change the climate and they must not dump their electronic waste by exporting to developing countries thus affecting their development . Apple incorporated has said that they are trying to minimize the resources they use to build their

However, there is one company in particular that is going the extra mile to reduce their carbon footprint until they no longer produce one. Apple Incorporated has taken the responsibility to measure, track, and record their carbon emission from designing, assembling, and shipping their millions of products and are continuously trying to find new innovated ways to improve their everyday carbon footprint.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

According to "Apple And The Environment" (2012), “Apple is still the only company in our industry whose entire product line not only meets but exceeds the strict energy guidelines of the ENERGY STAR specification”.   According to "IBM Supplier Conduct Principles: Guidelines" (2004), “IBM suppliers will operate in a manner that is protective of the environment. At a minimum, suppliers must comply with all applicable environmental laws, regulations and standards such as requirements regarding chemical and waste management and disposal, recycling, industrial wastewater treatment and discharge, air emissions controls, environmental permits and environmental

both the nature of the target market and the nature of the innovation by asking questions such as:

The successful company that I have chosen is apple. Apple was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is one of the leading innovators in technology that designs and markets electronics, computer software, and personal computers. Apple products are one of the most dependable devices out there. Apple is an American company. The company 's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system, iTunes media player, Safari and etc. Apple is known for their strategic innovative management practices.

Apple began as a conventional computer company, and has proven to be be one of the world’s biggest distributors and designers of electronic devices such as computers and laptops, smartphones, tablets, music players, and now watches and televisions. Apple’s distinct business model offers a unique operating system for all its products. In recent years, Apple has branched out into entertainment and information services. Currently, Apple is one of the world’s largest online retailers of music, streaming video and software solutions, including applications for smartphones (Makos, J. 2015). With any organization there are opportunities and threats. We will examine environmental threats and opportunities that could impact Apple, as well as, where Apple should focus their efforts to decrease the threats and maximize the opportunities.

Apple Inc. Is an American worldwide organization that is exploring by making and selling personal computers, computer software, and many more electronics devices? It is the well-known hardware products, they are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. They also have their online services recognized, such as ITunes store, app store and ICloud. Apple Inc. products are very classy, original and they offer as well waterproof products. However, they still remain competitive in today 's belligerent market, they must continue to devote in their organization through research or exploration development, marketing and advertising. Steve Jobs based on the way he carried his life and the

The current mission statement of Apple is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” Apple’s mission has evolved over the years starting from the original mission set by its founder, Steve Jobs. Many people believe that the current mission statement of Apple does not align with the ideals of Apple when it was being founded by jobs and that it is not innovative inspiring. This is true because the original mission statement by Jobs communicated that the Apple products were a tool to improve the quality of life for mankind which was inspiring while the current statement portrays the Apple products as the purpose of the company’s existence which does nothing to inspire the public. The current mission statement shows lack of passion and purpose in the creation of products.

Mission Statement - Apple Computer is committed to protecting the environment, health, and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health, and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes, and services. On February 24, 1955, Steven Paul Jobs was born to two University of Wisconsin graduate students who gave their unnamed son up for adoption. As an infant, Steven was adopted by Clara and Paul Jobs.While attending Homestead High School (1971), Jobs was introduced to his future partner, Steve Wozniak. After high school, Jobs enrolled at Reed College in Oregon, he dropped out of college after six months. In 1976, Jobs and Wozniak started Apple Computers. The duo started in the Jobs family garage and funded their entrepreneurial venture after Jobs sold his Volkswagen bus and Wozniak sold his beloved scientific calculator. Wozniak conceived a series of user-friendly personal computers and with Jobs in charge of marketing—Apple initially marketed the computers for $666.66 each. The Apple I earned the corporation $774,000. Three years after the release of Apple's second model, the Apple II,

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

Describing the company’s vision statement is much in detailed to ensuring accomplishments. As an example, Apple mentions in their vision statement several things one by one a few important parts, such as the importance of innovation, that relates to Apple’s fast pace strategy of innovation. Furthermore, Apple’s vision statement identifies clearly the quality or condition in which is an essential to the various products being successful. Furthermore, the company’s products are very much into helping improve actions daily. As an example, the quality of their product’s such as iPhone and iOS make’s easier for people to communicate, and access to the Internet. Furthermore, the company vision statement also shows being

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.