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Apple Inc And Its Core Product Lines Essay

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Only thing constant in the world of technology is Change. In order to meet competition and establish oneself in the technology market one needs to innovate. In other words, “Innovation is the key to success.” Apple Inc., formerly Apple Computers is a multinational corporation manufacturing consumer electronics, personal computers, servers and computer software and is a digital distributor of media content. Apple Inc. has the tagline “THINK DIFFERENT” and it follows it to the core. With it’s out of the box thinking it has over the years introduced the world to a wide variety of innovative electronic products. Its core product lines include: iPhone - smart phone iPad - tablet computer iPod - portable media players Macintosh or Mac as it is popularly known - line of computers. The Company was founded by Steve Jobs and Steve Woznaik. For almost thirty years Apple Computers was mainly a manufacturer of personal computers including APPLE II, Macintosh and Power Mac lines. The original iMac was introduced in 1998. Apple then introduced the iPod music player in 2001 and the iTunes Music store in 2003. It then went on to become the leader in consumer electronics and media sales industries. It was this Company that pioneered the touch screen mobile phone- the iPhone which revolutionised the concept of mobile phones and brought in an era of smart phones. Then followed iPod touch and subsequently the iPad. As of June 2015, Apple was the largest publicly traded

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