Apple Inc. Business Analysis

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Business Analysis of Apple Inc.
On April 1, 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive, simple to use personal computer kit. Working out of Jobs’ garage in Cupertino, California the trio designed and manufactured their first product in three months. They named this product the Apple I and it went on sale in July 1976 for $666.66. Six months after the release of the Apple I, Ronald Wayne opted to sell his share of the company back to Jobs and Wozniak for a meager $800. Soon thereafter multimillionaire Mike Markkula joined Apple and on January 3, 1977 the company was incorporated. Apple continued to gain
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Instead, Jobs decided for Apple to concentrate exclusively on desktop and portable Macintoshes for professional and consumer customers (International Directory of Company Histories, 2001). With guidance and oversight from Jobs, Apple released the successful iMAC in August of 1998. This marked Apple’s return to profitability. In 2005 the company underwent another period of change. From 2005-07 Apple transitioned from PowerPC processors to Intel x86 processors. While the former PowerPC processors were supplied by Motorola and IBM, Steve Jobs stated Apple’s lack of faith in Intel to meet the company’s needs for the future. In January of 2007, Steve Jobs announced that the company would now be known as Apple Inc. during the Macworld Expo in San Francisco, California. The change in name signaled the company’s change in focus from personal computers to mobile electronic devices (Macworld 2007). Apple Incorporated’s primary NAICS code is 334111. The company falls under the electronic computer manufacturing category. This U.S. industry’s primary function is in manufacturing and/or assembling electronic computers. According to the U.S. Census Bureau from 2002 the industry has 489 establishments. The industry net selling values for 2002 were $47,728,633,000. The annual payroll in this industry was $3,274,317,000 distributed among 62,253 employees (U.S. Census Bureau 2002). A geographic distribution of the industry shows that approximately one third of
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