Apple Inc. Business Policy

2512 Words11 Pages
Apple Case Study Jonathan Hubbell Business Policy & Strategy Professor Felts University of Mount Olive 12 September, 2014 Abstract Apple Inc. is a technologically-based electronics company which sells various innovative products and services to the international community. Apple has experienced a wide array of successes and failures throughout its history until eventually becoming the number one brand name on the international market as a result of product innovation. This case study provides a brief analysis of the company outlining its history, growth and development, structure, strengths, weaknesses, opportunities, and threats; also to include, author recommendations and a simplistic SWOT analysis. Company Overview Apple Inc. is a computer and technology firm in which has experienced many successes and failures throughout its history. Currently, Apple is well renowned throughout the world experiencing unparalleled success from various innovative products. Moreover, Apple: “designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and
Get Access