Apple Inc Case Study Of Apple

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

Apple’s root problem is the ability for competitors to drive product prices down through the creation of comparable devices or software. Apple is known for aspiring to bring innovative products to market at a premium quality and accompanying high price. Gaining high profit margins on the sales of their products has counteracted the lesser global market share percentage Apple has compared to other leading PC vendors. Exhibit 3b in the case study shows HP and Dell with more than double the market share in the year 2002-2014 in the United States alone. Apple did not make the top list of market share percentage on the worldwide market comparisons. In the more recent years of 2012-2014 Android became a top competitor with Apple by competing with comparable devices and operating systems. Apple cannot afford to let competitors have the opportunity to control their pricing strategies and affectively decrease customer perceived value.

In recent years a large part of Apple 's strategy seems focused on the Corporate marketplace. The company is careful to maintain its brand values as it engages with corporations: it positions itself as facilitating the use of the individual 's devices of choice (primarily iPads and iPhones) in the corporate world so that businesses can innovate and develop new

Apple Computer was formed in April 1976 by 25-year-old Steve Wozniak and 21-yearold Steve Jobs—both college dropouts. After selling a van for some extra start-up cash, the two set up shop in the Jobs’ family garage at 2066 Crist Drive in Los Altos, California, to start building computers. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology

Apple Inc is a multinational company headquarter in Cupertino, California. Apple Inc was founde on April 1, 1976, and incorporated as Apple Computer Inc. On January 3, 1977. The word “computer” was removed from its name on January 9, 2007. Apple Inc designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Apple Inc. is formerly known as Apple Computer Inc. is a multinational corporation that creates electronics, personal computers, computer software, and commercial servers. The company has retail store known as Apple Store. Apple’s core product lines are the smart phone, portable tablet and computers. The founder of apple which are Steve Jobs and Steve Wozniak, incorporated on 1976 in California.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

The entry of the iPhone into the mobile industry was a risky venture even under intense secrecy, the estimated development cost was around $150 million. In 2007 when the iPhone was launched, the mobile phone industry was dominated by Motorola, Nokia and Samsung which commanded approximately 60 percent of the market share. Moreover, the products (phones) were also characterized by short product cycles of

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for

Then, Apple do a research on what people want on the phone and there come out the result that customers is expecting the phone that have function of PDA and function like portable minicomputer. In the same year, the world was shock with the new smartphone, iPhone introduced by Apple with the very strong point of different with their competitor. Apple places the iPhone as versatile, convenient, value added devices for personal and professional use. With only2 years, Apple has gain 18% of the market share which put them in 3rd place among all the smartphone company, then in 2011, even their market share is decrease to 13.8% which put them in second but there have a grow in sales for 250% from 2008 to 2011. The success of the apple is come with their positioning strategy.

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

However, across all its international marketplaces, Apple offers standardized iPhone models. The company authentically patents the technological features used in iPhone. These Smartphone’s manufactured by the company are run through Apple’s own customized software, iOperating System (Apple Inc. “Financial Information”). iPhone is well known all over the market for its bigger screens, strong battery life and unique design. No other market rivals of the company can exactly imitate the internal and external features of iPhone. Product differentiation strategy helps to augment the brand value of Apple Inc. in the global forum. Consumers prefer to purchase iPhone because of its rare features and non-comparable applications. Apple provides its consumers the iPhone with premium quality in the technology market while is done by other competitors. So, Apple should maintain this to differentiate its self among its competitors. But the premium price strategy should be changed.

Considering the large number of population of the Koreans which is 48 millions, the bargaining power of buyers seems to be low. However, the low costs of switching suppliers ignore that matter. Moreover, Apple might consider selling iPhone through a local phone carrier. As the South Korean phone network is driven by an oligopoly of three telecom organizations, the concentration of iPhone’s direct buyers is quite high. Thus, the bargaining power of buyers is also a threat Apple has to analyse.

In 2003, smartphones were introduced into the market by competitors such as Nokia, Ericsson, and Samsung. Within just 3 years after its introduction, 13+ million smartphones had been sold by primarily these large companies. Being late to the smart phone market was clearly an advantage for Apple. It allowed Apple to perfect its product and develop a unique product with features and a design unlike any other smart phone device on the market. This strategic advantage has certainly enabled Apple to grow leaps and bounds above its competitors.