Apple Inc. Company Analysis

1189 WordsAug 12, 20145 Pages
When talking about Apple as a company, there is no doubt in regards to its brilliant business strategies and how innovative it is. Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April of 1976. The company is one of the number one market leaders in the technology industry with a revenue of more than $500 billion in 2013. It was able to expand the business worldwide due to such a high demand, which it now has more than 400 stores in more than 10 different countries. The company is well known for continuous innovation through its products mix include iPod, iPhone, iPad, Mac, Apple TV, iOS, and OS X operating systems, as well as iCloud and other supporting offerings. Despite the economy downturn in 2008, the company was still able to maintain its profit and revenue years after that. According to Gamble and Marino (2013), "The record in growth in revenues and profits came primarily from volume increases in the sale of iPhones and iPads, which increased by 142% and 183%, respectively, from the same period in 2010." (Apple Inc. in 2011, p.350). How was Apple capable of setting itself apart from rivals in order to maintain its position in the marketplace? The answer lies on its leverage in creativity and products innovation. Apple is extremely diversified in terms of the product lines as mentioned earlier, it’s the purpose and commitment in providing the most outstanding services and innovative products. Since day one, Apple has been able to set itself

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