Apple Inc. Company 's Unique Product Portfolio Profile

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

Apple Inc. is a multinational corporation which deals in computer software product and consumer electronics. Apple Company’s famous product includes the Mac OS X operating system, the iTunes media browser, iLife suite of multimedia and creativity software and the iWork suite of productivity software. The company is operating in nine countries with 250 retail store and also operating an online store where software and hardware products are sold. The employees of Apple are about 35,000 worldwide and had worldwide annual sales of US$32.48 billion in year ending September 29, 2008 as fiscal year. Apple has established unique reputation in the consumer electronic industry by its distinctive advertising campaigns and comprehensive aesthetic

Thesis Statement: The Apple Corporation exceeds competing companies in product sales because of the company’s high recognition as a top selling brand, along with the dependability of its product and the technological innovations it consistently provides for consumers.

Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thought their company would be so successful. They first came out with a microcomputer, which was used mostly by hobbyists and had little success. It wasn’t until 1977 when Jobs and Wosniak introduced to the world the Apple 2 that they tasted any form

Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (“The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as the iPhone, iPad, Mac computers and laptops, Apple watch, Apple TV, and now Apple music (Apple Inc., 2016). Founder Steve Jobs, has created an operating system that is compatible with all Apple Inc. devices, known as the IOS and the OS X, Safari, and iTunes. Apple Inc. has reach a new milestone, with a market that caters to personal computers, entertainment media, mobile computers, mobile payments, and smartphones. With this type of market, Apple Inc. has set themselves up for some major competition.

Started in the year 1975 in Jobs’ parents’ garage, Apple was the ambitious venture started by two tech prodigies: Steve Job and Steve Wozniak (Entrepreneur). This humble business venture eventually became a highly profitable tech giant all because of Jobs’ insatiable need for perfection in the technology

Steve Jobs , Steve Woznaik and Ronald Wayne founded Apple on 1st of April 1976 to develop as well as sell PCs. Initially it was called the Apple Computer INC but was later renamed to Apple Inc on 9th January 2007. This was done to position the company and shift its focus towards consumer electronics from being a computer company. It is an American MNC headquartered in Cupertino,California. Apple develops and designs its own range of products and follows a ‘close door policy’. Some of its best known products are Mac PCs, iPod, iPhone, IPad, iCloud, iTunes, Safari, Siri, and App Store etc. In 1998, Jobs reshaped Apple, with senior managers who had a enriched

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

This paper aims to highlight and discuss the major challenges and opportunities which Apple Inc. faces while bringing innovation in the four primary areas of its business operations; including product innovation, process innovation, marketing innovation, and organizational innovation. The major focus of the paper is towards discussing the combination of all these processes which this organization follows and the major challenges which it faces in the course of its innovation or change strategies. The paper concludes by summarizing the importance of innovation for Apple Inc. in the light of the whole discussion.

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.

Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested.