Apple Inc. Company 's Unique Product Portfolio Profile

2144 Words Jul 2nd, 2015 9 Pages
ABSTRACT
Apple Inc. has continued to succeed by carefully designing strategic implications through the assessments of the company’s unique product portfolio profile. There are underlying elements of their internal and external environments that help shape their company. The status of their company can be closely examined through the use of a SWOT analysis. The company has been faced with many strategic challenges along with existing competitive rivalry in the industry.

INTRODUCTION
Apple products are known all around the world. It was created by Steve Jobs and Stephen Wozniak in 1976. The first computer, Apple I, was built in the garage of Jobs’ parents. The company got their name “Apple” “in honor of [Jobs’] days working at an orchard while seeking enlightenment – and because neither he nor Wozniak could come up with a better name.” (Hitt, Ireland & Hoskisson, 2010, p. 17) They began expanding the company and gave it the name of Apple Computer Inc. Apple became a true public company in 1980 and reached $100 million by the end of the year. (Hitt, Ireland & Hoskisson, 2010, p. 17) Over time, the company took off and they began adding products such as the iPod, iTunes, and iPhone. What was once an idea created in a garage by two college drop outs, quickly rose to be one of the leading technology companies in the world.

Over the last three decades, Apple Inc. and Apple products have evolved to be one of the “most innovated technology companies to emerge.” (Mallin)…
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