Apple Inc Designs and Markets Customer Electronics, Computer Software, and Personal Computers.

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CHAPTER – I INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Consumer Perception is how information is collected and categorize. Perception is affected by the amount of contact to a incentive and by individual interpretation. If the same consumer encountered that information often and from many sources, then the consumer 's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as a breakfast food. The next step is exploring what these consumers will buy. The importance of customer satisfaction diminishes when a firm has increased bargaining power. IMPORTANCE OF CONSUMER PERCEPTION The success of a business depends upon its ability to attract and retain customers that are…show more content…
The iPad runs on iOS, the same operating system used on Apple 's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. 4. iPod iPod is a line of portable media players created by and marketed by Apple Inc. The product line-up consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod nano and the ultra-compact iPod shuffle. iPod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard drive). As with many other digital music players, iPods can serve as external data storage devices. iPhone The iPhone is a line of smartphones designed and marketed by Apple Inc. The iPhone runs Apple 's iOS mobile operating system, originally named iPhone OS. The first iPhone was released in 2007;[1] the most recent iPhone, the 6th-generation iPhone 5, was released on September 21, 2012.[2] The user interface is built around the device 's multi-touch screen, including a virtual keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity (2G, 3G and 4G (iPhone 5 only)). 6. Apple Tv Apple TV is a digital media receiver developed and sold by Apple Inc. It is a small form factor network appliance designed to play digital content from the iTunes Store, Netflix, Hulu Plus, YouTube, Flickr, iCloud,, NBA

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