Apple Inc. Financial Analysis Case Study Essay examples

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Apple Inc.’s Financial Analysis case study will cover the nine-step assessment process to evaluate the company’s future financial health. The nine-step evaluation process will entail the following: 1) Fundamental analysis covers objectives, plan of action, market, competing technology, and governing and operational traits, 2) Fundamental analysis-revenue direction, 3) Investments to support the firm’s entities action plan, 4) Forthcoming profit and competitive accomplishment, 5) Forthcoming external financial requirements, 6) Accessibility to direct at sources of external finance, 7) Sustainability of the 3-5 year plan, 8) Strain examination beneath scenarios of calamity, and 9) Present financial plan (State University, 2013). The …show more content…
The business relies on continuously investing in exploration, progress, advertising and selling, which is a vital component of development and of selling brilliant products and technologies. Additionally, Apple is continuously expanding its stand for the exploration and transfer of other business computer information and functions through the iTunes Store. The business believes that its sales representative can achieve great customer service and inform its customers of the financial worth of its products and services and therefore draw attention to new customers and maintain the customers that are already on board. Also, the business’ strategy encompasses improving and broadening its own retail and online shops and its third-party dispersion system of connections to efficiently reach out to a greater number of clients and supply them with a greater quality of purchasing (Apple Inc., 2013).

Market: Apple’s customers are mainly from education, government, small and medium business, and enterprise markets. The company sells its products via its online stores, retail stores, and sales force. It also has various distribution channels, for instance wholesalers, third-party cellular network distributors, resellers, and retailers. This current year (2013) Apple’s sales have reached 30% to 60% of their total net sales. The business has opened various stores in high traffic locations

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