Apple Inc History Essay

5273 Words22 Pages
Apple Inc. history Apple Inc. was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1st, 1976. Apple Inc. humble beginning took place in Steve Jobs’ garage where Jobs, Wozniak and Wayne produced the company’s first computer, the Apple I. It has a typewriter-like keyboard and was able to connect to a regular television. It was the archetype of modern computer which was developed under Jobs and Wozniak’s vision of making computer user friendly and small enough for people to have in their homes or offices. However, the Apple I was not taken seriously. It was not until the launching of the Apple II on April 1977 at the West Coast Computer Faire where Apple Computer revolutionized the computer industry. The Apple II was the first of its kind with the introduction of colour graphics and tape-based storage system. Apple’s sale skyrocketed and reached $117 million in…show more content…
For instance, the practice of outsourcing the company manufacturing and assembling facilities to mainland China has brings tremendous benefits to the company, not to mention the practice of the vertical integration of its supply chain also helps the company in acquiring the achievement of the best supply chain model in the world by research firm Gartner from 2010 to 2013. Despite the excellent performance from the company in term of their products’ innovation and design, and supply chain functions; Apple is still facing the threats from many existing and emerging competitions from the industry such as Samsung, HTC, Xiaomi, Dell and et cetera. Even though the range of products and services by Apple is broad, the fierce competitors have driven the company to further enhance in its supply chain functions; understanding that the product itself can no longer satisfy the customer groups and no longer be able to sustain a business over a long
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