Apple Inc History

4725 Words Dec 17th, 2008 19 Pages
History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and Ronald Wayne. Prior to the Apple’s beginnings,Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the World’s Most Colorful Company he said “it never crossed my mind to sell computers. It was Steve who said, ’Let’s hold them in the air and sell a few.’”Along the way they had …show more content…
The project was hard to sell because of its ridiculous price, slow speed, and formidable competition in IBM and Xerox. “No! No! It’ll never work” were the words from Steve Jobs mouth about the Macintosh. At the onset of production of the Mac, Jobs was completely against it and its leader Jef Raskin. He wasn’t only alone, the board at Apple nearly scrapped the project in 1980 to focus on completion of the Apple III and rising costs of the Lisa project. Jobs finally got on board with the project in 1981. As soon as he got on board he clashed with Raskin on nearly everything about that Mac including the costs. Raskin wanted Apple to sell the Mac for $500, extremely cheap at the time. Jobs on the other hand was constantly trying to improve the computers speed but increased cost. There were constant trade-offs between price and speed. Raskin finally had enough of jobs, which led to his resignation in 1982. Apple began getting worried about the project because of IBM’s release of their own personal computer. But finally after 78 million in development costs and two years behind schedule, the Macintosh was released in January 1984 selling for $2,500 five times the amount Raskin originally thought he could sell the Mac for. After a successful initial distribution of the product, sales fell dramatically selling only 20,000 a month while they were building nearly 100,000 during some months. Prior to the release of the Macintosh

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