Apple Inc Market Structure Analysis Essay

turnover, which is made possible by low prices and limited product selection. This business model is appealing for them and has many benefits. Firstly, by setting up the business approach to rapidly

innovative products but functional products because it offers great variety and low profit margins. In

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

Apple and Samsung are the major competitors in the smartphone field. We would, like to discuss why they’re leading and conclude which one is better. In the electronic industry these two companies fight are considered as the highest massive ever. They mainly clash for brand image and brand reputation but any consequences regarding this fight, the impact should be faced by both these companies in terms of brand reputation loss and also the loss of huge amount of money over the litigations We would like to discuss the following,

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

Market structure is when an industry has a number of firms making identical products. An industry’s market structure depends on the how many firms are in that in industry and how they will compete in the market.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple's main competitors are Microsoft, Dell, Sony, Toshiba, Acer, HP, Nokia, etc. These all are highly specialized in their respective products. Today, the biggest challenge for

When trying to top look for a market structure to fit your needs a person should start with perfect completion, monopolistic competition, oligopoly, and monopoly. These four market structure are used by business to aid the businesses in producing and selling products. Perfect competition is described as a market structure that has many sellers and buyers that produce the same product and they are allowed to leave and exit the industry at any time. Free entry and free exit is a crucial characteristic of perfect competition because it distinguished it from the other market structures (Amacher & Pate, 2013). Perfect competition allows for companies to cease production without any negative recourse. Firms producing a homogenous product is also a characteristic of perfect completion, this allows one firms product to be no different from another firm in the industry.

* Market - Experiencing pressure on prices and ability to get new product to market quickly

What the structure of apple company is customized management institution，the ice of bureaucratic hurdles was broken by this creative simplifies structure. It is the creative culture that Apple Company has launched the new technology new products come out every year.

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

In this report I will include all the positive areas and Recommend for market development for the iPhone to get maximum shares in smartphone market.

Apple operates with fierce competition in the consumer electronics segment which comes in many different forms. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, many of these competitors' products are priced much less than an Apple branded products. Just as soon as Apple releases a new product, major companies begin imitating it immediately. In the personal computer industry, market pressure is continuously being exerted from such companies such as IBM, Dell, HP, and Toshiba (Wildstrom, 2009). Furthermore, with its flagship product the IPhone, Apple competes with companies like HTC, Palm, Blackberry, and Motorola (Wortham, 2011). Apple has had significant success despite the competitive environment because Apple commands a brand loyalty and dedication to innovation that few companies have ever achieved.

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).