Apple Inc. Marketing Functions and Strategy

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Apple Inc. marketing functions and strategy Module Code: 203MKT Module Title: Marketing Management Lecturer: Ng Siah Heng Group members: LE THI DOAN QUYNH G1148492T RACHELLE BENGALA F2302665K WU YONGXIN G0948676W JIANG ZHIQIAN G1327308T Apple Inc. marketing functions and strategy Module Code: 203MKT Module Title: Marketing Management Lecturer: Ng Siah Heng Group members: LE THI DOAN QUYNH G1148492T RACHELLE BENGALA F2302665K WU YONGXIN G0948676W JIANG ZHIQIAN G1327308T Coventry University Coventry University Table of Content 1.0 Executive Summary…………………….…………………….4 2.0 Introduction ……………………………………………………4 2.1 Introduction…………………………………… ………4 2.2 Mission Statement of Apple…show more content…
It is one of the established global firms that designs and manufactures computer-based electronics, hardware, and software products, networking solutions, entertainment and communication tools, and personal computer. The most popular products include the iPod (Portable media player), Mac line of personal computers, iPad and the iPhone. The Apple Inc. targets consumers who desire to have continuous access to the internet, media, and communication. The market for smart phones compared to standard cell phones is equally small but will increase in the future. The main purpose of this study is to analyze the marketing functions and strategies of branding Apple Inc. The details of the study will aid us to learn about the consumer’s awareness about the brand. The goal of this plan is also to recommend future sustainability, being environment friendly, maintain its customer base,

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