Apple Inc. Marketing Functions and Strategy

6459 Words Aug 6th, 2015 26 Pages
Apple Inc. marketing functions and strategy

Module Code: 203MKT
Module Title: Marketing Management
Lecturer: Ng Siah Heng
Group members:
LE THI DOAN QUYNH G1148492T
RACHELLE BENGALA F2302665K
WU YONGXIN G0948676W
JIANG ZHIQIAN G1327308T

Apple Inc. marketing functions and strategy

Module Code: 203MKT
Module Title: Marketing Management
Lecturer: Ng Siah Heng
Group members:
LE THI DOAN QUYNH G1148492T
RACHELLE BENGALA F2302665K
WU YONGXIN G0948676W
JIANG ZHIQIAN G1327308T

Coventry University Coventry University

Table of Content
1.0 Executive Summary…………………….…………………….4
2.0 Introduction ……………………………………………………4 2.1 Introduction…………………………………… ………4 2.2 Mission Statement of Apple
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It is one of the established global firms that designs and manufactures computer-based electronics, hardware, and software products, networking solutions, entertainment and communication tools, and personal computer. The most popular products include the iPod (Portable media player), Mac line of personal computers, iPad and the iPhone.
The Apple Inc. targets consumers who desire to have continuous access to the internet, media, and communication. The market for smart phones compared to standard cell phones is equally small but will increase in the future.
The main purpose of this study is to analyze the marketing functions and strategies of branding Apple Inc. The details of the study will aid us to learn about the consumer’s awareness about the brand. The goal of this plan is also to recommend future sustainability, being environment friendly, maintain its customer base,

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