Apple Inc Marketing Plan

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Apple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 32,000 employees.

The blue colour in the below figure depicting the iPhone presence around the world.

Figure: 1.1


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In case of a weak |$7.96 billion. |
|economy the sales is expected to come down. |Results for the period that ended on Mar. 28 were bolstered by |
| |sales of the iPhone, especially overseas, and a |
| |better-than-forecast margin performance. Strength in Apple's |
| |handset and music player businesses offset declines in sales of |
| |Macintosh computers. |
| |Sales was also affected by the disposable income of the consumers.|
| |Like in U.S where disposable income is high consumers never |
| |reluctant to pay 800 USD to buy a iPhone but in places like India |
| |where disposable income is low were reluctant to pay 750 USD , so |
| |sales were not so great in India. |
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