Apple Inc

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| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer Inc. Later on, the company founders decided to remove the world…show more content…
More than 50% of the company’s revenues come from outside of the US which gives the company a strong operating profit margin of 4.2% compared to 2.8% of the industry average (DATAMONITOR). Apple’s perfect position in the market place and its strong financial status gives its customers and investors a strong confidence in the company. However, one major disadvantage of its powerful brand is that their mistakes will be reflected immediately in the whole company. If there is anything wrong with any of Apple’s products or manufactories, sales will go down and Apple’s credibility will decrease as well. Therefore, if there a problem with its factories, employees and products, it should be addressed instantly. Otherwise, people will misjudge the problem as something bad that Apple is doing. Another important strength is its strong media content. The famous iPod and its iTunes products are also a success in the past five years. The IPod provided the company with a whole new level of sales. In 2006, more than one billion songs were downloaded from iTunes. The iTunes music store allows people to download music, movies, TV shows, audio books and videos for a small fee. For example, Apple charges $0.99 per song or $9.99 per album. The variety of its product and easy accessibility of the iTunes Music Store gives Apple a competitive advantage. Another internal part of the SWOT Analysis is Apple is weakness. Like any other
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