Apple, Inc. Public Relations Plan Essay

3563 WordsMar 1, 200815 Pages
Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including online sale of third-party audio and video products. The company's products and services make up the Macintosh line of desktop and laptop computers, the OS X operating system, the iPod line of portable digital music and…show more content…
With "generation i" technology, Apple's goal is to innovate, enhance and enrich customers' lives. Expanding Global Presence In addition to total application integration and accessibility, Apple is aiming to expand its presence internationally by expanding manufacturing plants, retail stores and engineering facilities worldwide. This will allow Apple to expand its language base and aid in the recruitment of the best employees available, as well as gain market share and create new products that appeal to different cultures. Global access to content via the Internet will allow customers to purchase and share media in a real-time format. Apple will also amalgamate its iLife software package for portable accessibility, allowing customers to access iDisk, iWeb, iPhoto, iMovie, iDVD, iMovieHD, Address Book, Mail and all Apple software instantly from anywhere in the world. Apple's media launch of "generation i", its global expansion and environmental agenda will all be part of its current Public Relations plan moving forward. Investors Message With the excitement of Apple's vision of "generation i," there are several promising things to report for Apple investors. Not only is this a new age for the common world's computing and entertainment needs, this is a new age for Apple investors with encouraging upward trends. Investors need to know that Apple plans to continue to revolutionize the home and personal entertainment industry. It
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