Apple, Inc. Stock Analysis

789 WordsDec 13, 20154 Pages
Apple, Inc. Stock Analysis Course Project: Apple, Inc. Stock Analysis 1. Apple Background with a lifetime analysis "Apple is a California corporation that was established in 1977. Apple is a company that designs, manufactures, and markets mobile communications and media devices, personal computers and portable digital music players. It is also a company that sells a variety of related software, services, accessories, networking solutions and third party digital content and applications.” iPhones, iPads, Mac, Apple Watch, Apple TV are some of products that the company sells through retail stores, online stores, direct sales forces and through third party cellular network carrier, wholesalers and valued-added retailers. The company sells to consumers, small and mid-sized businesses and education, enterprises and government customers. Apple is committed to bring the best user experience to its customers through innovative hardware and services. Apple depends on its unique ability to design and develop its own operating systems, hardware, applications software and services to provide its customers product and solutions with innovative design, superior ease-of-use and seamless integrations. HPQ, Google, Blackberry Limited, Samsung, Lenovo, Microsoft are some of Apple direct competitors. They all listed in the electronic equipment industry. 2. Return on Equity Analysis The return on equity is a measure of profitability that calculate how many dollars of

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