Apple, Inc Strategic Leadership

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Apple, Inc Strategic Leadership 2010 vs 2015 Steve Jobs Steve Jobs was an effective strategic leader in 2010. He was able to achieve this effectiveness through his innovation, passion, determination, and foresight of consumer’s future needs. Jobs focused on “vision rather than reality” that allowed him to “imagine a new order of things that others could not see” (Kalla). His creations followed a structured and detailed method. He “pushed suppliers for new benchmarks then adopted the first breakthrough…” (Kalla), instead of revamping another company’s product. Not only did he strive to develop products that set Apple products apart, he also made it exclusive so that he could maintain the superior image of Apple. Jobs considered the user’s need for ease and his desire for superior innovation to produce simple yet elegantly designed products (Zenger). This allowed Apple to set themselves apart and stay ahead of the competition. Though his pursuit of perfection could lead him to be overbearing to those around him, he would always deliver (Kalla). He was able to do this because his confidence pushed others to deliver. His passion was contagious and he had a “powerful magnetic personality to motivate” (Kalla). He thought outside of the box and believed that everything was achievable. This view of Job’s is known as Reality Distortion Field. For example, Steve Wozniak was able to create the Breakout video game, which should have taken at least four months, in four days because of

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