Apple Inc., Strategic Management Case Analysis Essay

1091 Words Mar 17th, 2012 5 Pages
Apple Inc., Strategic Management Case Analysis
GB520 Strategic Human Resource Management: Unit 1
March 13, 2012

Apple Inc., Strategic Management Case Analysis
What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission?
Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating, implementing and evaluating plans and strategies. It involves specifying the organization’s mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources
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family. Apple has made its mark on the technology industry by continuing to be successful innovators that lead to their numerous product markets.
Strategies and Tactics: Apple focused on two major long-term strategies and tactics under several CEOs. Initially under Steve Jobs Apple’s long-term strategy was “to bring an easy to use computer to the market” (Yoffie & Slind, 2008). Afterwards several strategic alliances were formed: * The first strategic alliances that they formed were with IBM, Microsoft, and AT&T. The alliance with IBM cost $500 million to create a new OS. They also formed a joint venture with them to create multimedia applications (Yoffie & Slind, 2008). Microsoft agreed to invest $150 million in Apple and made a commitment to develop core products such as Microsoft Office for the MAC platform. Both alliances enabled Apple to further their computer growth and guarantee software that is available and familiar to consumers all over the world. The alliance with AT&T was a recent alliance that was formed when Apple came out with their iPhone. AT&T became Apple’s distribution partner for the iPhone. They also made concessions to Apple that no handset maker had previously received in a carrier distribution agreement, in exchange for a five-year exclusivity period in the U.S. market, AT&T gave Apple almost

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