Apple Inc. and Product (Red) Marketing Partnership Report Essay

Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on

The free marketplace within our economy provides a tremendous opportunity for small businesses and companies to grow and prosper. This type of economic system provides business owners the independence to design and supply almost anything. But this fluid environment can also limit and even closedown a company if the demand for their products isn’t sustained. The company Apple Inc. is known for their competitive advantages in the current marketplace and worldwide. This company is known for their creation and design of Macintosh personal computers and its signature look is in the shape of an apple, creating instant visible product recognition for customers. Currently, Apple Inc. leads the industry in the digital music revolution with its iPods and iTunes online stores. In addition to their creations they have also reinvented mobile iPhone and iPads which have defined the future of mobile media and computer systems with new advanced technology. These innovations with electronic devices have enhanced the overwhelming worldwide demand for their products which has affected the way other technology companies around the world, market and strategize their current and future products to its customers.

The technological era has provided society with mobile technologies allowing people to access a range of news, media and other forms of web interaction on the go. Apple Inc. is a firm that produces numerous styles of technological devices and is arguably one of the most successful firms ever in this specific market. With such high global demand for the products, Apple Inc. continually creates high-end devices. However with a firm as successful as Apple Inc. It causes one to question how Apple grew to be as popular as it is today. One of the significant answers to this question is Advertising. In many modern day television programs and movies, the characters use apple products. The idea of this is a term called product placement, Prior to

In the brand report card, Kevin Keller presented ten attributes that the world’s strongest brands share. This list of characteristics provides a powerful toolset to measure how well a brand, as well as its competitors are managed. This assignment applies Keller’s brand report card to Apple Inc., brand and evaluates its brand strengths and vulnerabilities against its competitors (Google ®, Samsung ®, and Microsoft®) in efforts to discover areas of weakness and possible opportunities for improvement.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’s history, current competitive advantage, market share, and how organizations strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012).

The first and major area of improvement was the creation of Apple 's impressive advertisement of products, iAd, an outlet for ads that will completely revolutionize the marketing world. iAd delivers interaction and emotional repulse by delivering web ads through the use of video in ads while consumers are using applications. The marketing strategy used by Apple includes introducing a product to the shareholders and convincing them as to way the product is a good investment. The goal is to abolish all doubts and fear of failure. Also to show off the features that no one has ever seen, prove the

When most consumers think of a leader in the electronics market, they think of Apple. For many years now, Apple has been the forefront of innovation in the consumer electronics market. Products that are known around the world, such as the iPod and iMac, are famous for their ease of use and their stylish exteriors. The popularity of Apple’s products seems infinite; each release of the iPhone has been outselling the last. This industry leader is based on a solid business model that keeps customers coming back time after time, and attracts many new customers every year.

This report will discuss Apple’s Integrated Marketing Communications (IMC) Programme for their iPad product and how this is coordinated to communicate the iPad’s product positioning strategy. Apple’s iPad is a tablet computer adding a new genre to their mobile devices. The report will discuss the brand positioning and any recommendations for future IMC planning.

Apple, Inc. has positioned itself as the world’s most profitable technology company in the world through its innovation and business practices. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. in 1976, to develop and sell personal computers. The vision was to change the way the world viewed computers by making them small enough for people to have in their homes or offices. It is widely reported that Jobs and Wozniak started by building the Apple I in Jobs’ garage. The Apple I was sold without a monitor, keyboard, or casing. The company was incorporated as Apple Computer, Inc. in 1977, later renamed as simply Apple Inc. in 2007. The Apple II, an 8-bit home computer introduced later in 1977, was one of the first highly successful mass-produced microcomputer products. The Apple II revolutionized the computer industry with the introduction of the first-ever color graphics. As a result, sales soared from $7.8 million in 1978 to $117 million in 1980. On December 12, 1980, Apple launched its initial public offering of its stock, selling 4.6 million shares at $22 per share with the stock symbol “AAPL” on the NASDAQ market. An article in the EDN recalls that the shares sold out almost immediately and the IPO generated more capital than any IPO since Ford Motor Company in 1956. By the end of the day, the stock had increased in value by almost 32 percent to close at $29, leaving the company with a market value of $1.778 billion. Due to conflicts with board

Steve Jobs, Steve Wozniak, and several others founded Apple Incorporated in 1976 because they had a passion for developing computers (Yoffie & Rossano, 2012). The computers were meant to be user-friendly so that any person could use the computers with ease. Apple’s focus is on continuing to find new ranges of products concerning laptops phones, and many other products. During the making of their computers, the company found that bundling the hardware and software the company produced the Mac Operating System.

Apple 's publicizing mix consolidates progression practices that underline the first class picture and nature of the affiliation 's things. The constrained time or promoting trades mix supports business position in accomplishing more target buyers. For Apple 's circumstance, this section of the displaying mix fuses the going with parts:

Apple Inc., has come a long way since 1976 and is one of the most valuable companies in the world. Throughout its history, Apple has faced many external factors that have influenced the company; however, the company has become an industry leader by managing market growth through Innovation. The main strategic issues Apple faces are competitive rivalry and the bargaining power of buyers or customers. The most interesting thing about this case is how Apple was able to transform itself into the Industry leader bringing its stock price up from a low of $6 to a high of $705 through its ability to innovate and raise substantial brand loyalty. In addition, how Bill Gates pretty much stole the whole idea behind what made Microsoft 3.1 so great.

Technology is an aspect of the 21st century that has redefined the way that consumers interact with the world. Looking at a recent advertisement of Apple’s Apple Watch Series 2, it is clear that there is no limit to how technology can be integrated into our life. Apple originally started as a technology company, which now develops products such as cellphones, computers, tablets, watches and much more. Over the recent years, Apple has many countless acquisitions, which enables them to continually grow their product categories. To highlight their ever growing product categories, Apple uses marketing allows for consumers to see a never ending the desire for a new product, making Apple extremely effective in their efforts. An example of the effective use of marketing of their new product lines (within a fairly new product category) is the advertisement for the Apple Watch Series 2.

Apple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 32,000 employees.