Apple Inc. in 2010

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Key Success Factors There are several key success factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and store music, movies, and applications and use iTunes in conjunction with the iPod. In 2007, Apple entered the smartphone industry by launching the iPhone. Finally, in 2010, Apple introduced the iPad (Thompson, Peteraf, Gamble, & Strickland, 2012) .The…show more content…
KSFs in the future Many of the traits that will be required of companies to be successful in the future of these industries point will remain the same. Technology is all relative. It is constantly evolving and improving, but the principles remain the same. Innovation is very important. Apple may run into problems given that it has begun to simply churn out updated versions of previous products. Companies will still have to make sure that products are still very consumer friendly. Apple is positioned well in this element of cause of people's greater familiarity with Apple products. Apple seems to be well aware of this familiarity and continues to keep its user programs similar in newer products, while still meeting consumer demand for more options in products. Likewise, style will always be a very important driver in the industries that Apple is competitive in. To stay atop these various industries, Apple must continue to launch products that are stylish and fashionable. Industry Changes The first industry change is that Samsung has begun to dominate the smart phone industry, gaining a 46 percent share in the last quarter if 2012 (Brandon, 2013). Apple will have to make some changes or Samsung's dominance will continue. Another threat to Apple's success is the emergence of touch laptops. Touch

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