Apple Inc. 's Ongoing Conversation With Consumers

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

The success factors of Apple are obtained through meeting the appeal of the corresponding aspects of consumer behaviour that are Perception, Learning and Memory, Motivation an Values, The Self, Personality and Lifestyles, Attitudes, Attitude Change and Interactive Communications, Individual Decision Marketing, Buying and Disposing, Group Influence and Opinion Leadership, Income Social Class and Family Structure, Subcultures, Cultural Influences on Consumer Behaviour, and Creation and Diffusion of Culture. During the course of the 41 years of existence for the company, as the history background detailed above states most of these aspects were surely addressed in one way or another in order to maintain the on-going and everlasting success of the brand along with being able to recognize the failures and later turn them into successes as well. Apple has established its brand to meet the consumers’ perception by setting a standard that involves selection, organization, an interpretation of it sensations. This is made possible through the eye grabbing aesthetics’ characteristics of most its products and the logo that were designed to be visually appealing to create and immediate response of sensory receptors such as basic stimuli like light and colour. Through the aspect of Learning and Memory the use of repetition from associative learning to the brand name Apple is easier to be familiarized with. As it constantly being repeated, the term increases learning and generates more

Thousands of Americans gathered to watch the 1984 Super Bowl, a tradition that had become a trademark in our societal culture. However, what those viewing did not know was that they would soon witness a revolutionary advertisement that would impact pop culture around the country every year following that moment. Apple would discover the success of Super Bowl commercials by referencing to one of the most beloved yet feared works of recent American history: “1984”. By alluding to the novel “1984” by George Orwell, the Apple Company was able to market their product successfully by showing representations of what the audience’s life would be like without the product, what their product represents, and how their product will impact the well-being of the viewers.

In the complex mysterious 1984 commercial of Apple Mac that definitely needs a second thought before being understood, everything is grey at the beginning. People marching down the tunnel, wearing all grey with their heads shaved and their identity lost. Then we notice an athletic girl with red shorts contrasting the grey atmosphere that was created at the beginning of the advertisement. And we also visualize a man in a big blue screen giving a speech and everyone is listening to him. Then the girl throws a hammer on the big screen

Good afternoon everybody and welcome to our presentation today. My name is…, I am a member of group 4, class A18, Foreign Trade University, it’s my honor to be here today. First, to begin, I’d like to introduce my group for a little bit. We are group 4, a team that is created by 5 extraodinary members. Now, it’s my pleasure to introduce Mr/Ms…blah blah…

The first and major area of improvement was the creation of Apple 's impressive advertisement of products, iAd, an outlet for ads that will completely revolutionize the marketing world. iAd delivers interaction and emotional repulse by delivering web ads through the use of video in ads while consumers are using applications. The marketing strategy used by Apple includes introducing a product to the shareholders and convincing them as to way the product is a good investment. The goal is to abolish all doubts and fear of failure. Also to show off the features that no one has ever seen, prove the

Tim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie & Baldwin, 2015). This case study is going to discuss the case facts and root of the problem, analysis and decision making, action planning, and measurements of the ideas.

Wall Street Journal Activity - Jane McMillan In his WSJ article “How Steve Jobs Changesd the World” author Andy Kessler gives a synopsis on the

Apple personified Windows computers as stiff and old fashioned. Hodgman played the role marvelously; viewed as a shallow befuddled nerd decked out in drab uncomfortable clothing he managed to represent the vast majority of Windows users in a comical light (Moren). On the other hand, Apple represented Justin Long as a young, friendly, confident individual who wears designer clothes and that thrusts his hands in his jean pockets in a calm and collective fashion (Moren). In each of the advertisements Hodgman is on the left while Long is on the right, and they are featured against a plain white background. This simplistic stylistic choice allowed the audience to focus on the subject at hand, and leave no distractions while delivering the message of a superior computer.

Apple Inc., has come a long way since 1976 and is one of the most valuable companies in the world. Throughout its history, Apple has faced many external factors that have influenced the company; however, the company has become an industry leader by managing market growth through Innovation. The main strategic issues Apple faces are competitive rivalry and the bargaining power of buyers or customers. The most interesting thing about this case is how Apple was able to transform itself into the Industry leader bringing its stock price up from a low of $6 to a high of $705 through its ability to innovate and raise substantial brand loyalty. In addition, how Bill Gates pretty much stole the whole idea behind what made Microsoft 3.1 so great.

Motivation can also be in form of training. Beach House is in the IT sector, hence, faces a lot of competition as regards to coming up with advanced and trendy technology. Most IT companies subject their employees to continual training in order to improve their skills and make them innovative. Top IT companies like Apple Incorporated have an elaborate internal training program, called Apple University, which inculcates Apple employees into Apple business culture and educate the about the company’s history (Chen 2014). This is partly one of the reasons why Apple Inc. has been performing well in the last decade. Beach House needs to have a training program that indoctrinates its personnel into a culture of high performance. The company’s management can remind both teams of past achievement, and seek to make both groups want to attain such feats. Additionally, the company needs to realise that each individual prioritises needs differently, for instance, some employees aspire for ascribed achievement. This concept is explained by the McClelland’s acquired needs theory, which argues that some needs are acquired during an individual’s lifetime, people do not inherit them, but learn about them through life’s experiences (Daft 2014). It would generally be assumed that individuals working in Beach House want to achieve personal goals. The company can provide an enabling environment where people are guaranteed of forms of achievement such as awards.

Apple’s software and products targets many markets for its features specifically benefiting the needs of each individual. Apple targets middle to upper income people ages from 14-55 plus, who are willing to pay these high prices for their products . Most targeted individuals are music enthusiasts and fans ages, home users, schools, professionals in media and design and people who like to shoot videos and digital photos.

Over the past decade, mobile devices have developed as an integral part of everyday lives of most people. Along with its growth, customers’ demand for innovative technological features has been increasing. In the United States, Apple has evolved as the representative corporation marketing the best quality mobile devices. While Samsung devices have been considered the second best, the company has been attempting to top Apple products in the mobile marketing. Despite Samsung’s continuous effort, Apple’s fandom created by the marketing hype ranks Apple at the top. Samsung’s recent advertisement for Galaxy SIII exploits the recent release of iPhone 5 and challenges the device qualities and fanatic followers of Apple. The ad incorporates humor and sarcasm regarding iPhone 5 buyers to expose ridiculous Apple fandom and appeal to those who are non-iPhone users and instigate current iPhone users to consider the quality of their phones. Rhetorical situation strengthens the effectiveness of the ad as Samsung readily attacks iPhone 5 soon after its release. With the ongoing patent fight between the two companies, Samsung’s ad publicizes the issue and undermines Apple’s reliability with criticism of iPhone 5 qualities. By illustrating Galaxy SIII’s superior tools, the ad refutes the commonplace among most Americans that Apple products are the best in quality. The American ideology of pursuing a contemporary and trendy lifestyle embedded in the ad invokes the audience’s desire of

Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific description for marketing, but it does influence each people’s daily life, even not everyone has the sense of marketing. As companies should realize people’s need and make their products have value for customers, they may figure out what’s customers’ expectation, how to make the design, quality, how to publicity them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix (Dennis, et al., 2001, p. 1).

This report aims to discuss the three parts of the marketing environment; The macro-environment, the micro-environment and the internal environment in relation to the Apple Watch which has yet to be released. The report will look at the possibility of success for the Apple watch in the UK market once it is released and how the levels of the marketing environment impact this success.