Apple Inc Mission Statement

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

The main responsibilities of Apple Inc. is to develops, sells, and supports a variety of electronic products which includes personal computers, portable media players, computer software, and computer hardware accessories. The company is famous for its remarkable products such as the Macintosh line of personal computers, Mac OS X operating system, iPod portable music player, and iTunes Music Store. Apple Inc. is a name of innovation and the name has become the iconic brand.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

To determine the alignment between the stated values of Apple Inc. and their actual plans and actions we first need to review their mission and vision statement. According to "Investor Relations: Frequently Asked Questions" (2013), Apple’s mission statement is " Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple 's current mission statement is "Apple designs Macs, the best personal computers in the world,

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple, Inc. core values in which the company continues to practice on are the following: First, Environmental Responsibility, Apple continuing mission is to leave the world better than how they found it. Secondly, Supplier Responsibility the belief that there is a right way to making products, and it starts with the rights of the people who make them. As well as, setting high standards for suppliers to meet. Thirdly, Accessibility of their products that means Apple products should be intuitive and easy to use. Fourth the commitment to the privacy of their customer where it be on their hardware, software, services and even iCloud. And, Apple 's focus on Inclusion & Diversity their belief on their employee’s diverse background bringing perspective to the workplace and therefore innovation. They currently focus on hiring partners who make diversity a priority and creating opportunities. Finally, Education, The belief that children are the future, Apple has given products, support and opportunities to schools in need. (Apple Website)

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,