Apple Inc Executive Summary

Apple Inc introduced the iPod, and with an innovative marketing plan they didn’t just have success with the product, they brought lift to the company again. Apple marketed the iPod so it was not just an mp3 play it was the name brand mp3 player. Apple effected how a generation of people listen and buy their music.

Apple Computers is a well-established and highly profitable company that has several leading technology- and computer-based products on the market, and that retains a highly loyal consumer base in its niche personal computing market (Yahoo Finance, 2012; Hoovers, 2012). Though the company faltered for some time in its history, it has again reached the pinnacle of innovation and progress in the computing and technology industries, and its product rollouts constitute some of the most anticipated and avidly watched events each year by early adopters and investors alike (Yahoo Finance, 2012; Hoovers, 2012). Despite the recent passing of Steve Jobs, one of the company's founders and the company's CEO and public face during the company's resurgence over the past decade-and-a-half, most projections for the company are optimistic in both the short and long terms (Yahoo Finance, 2012).

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

In the past, Apple struggled in the PC industry because of several factors. First, Apple’s slow speed and a lack of competitive software limited sales, and their software was incompatible with other computers. They also failed to adapt to the market’s need for a lower cost PC, thereby losing the bulk purchases made by businesses investing in new technology. This also had first-time computer users adapting to non-Apple technology, thus instigating a switching cost to buy Apple in the future. In recent years, Apple has adjusted their business strategy, improved their software, and created new technology that has customers willing to pay a premium. To remain successful, Apple must continue doing this. Evidence of success is depicted in Apple’s market value over time (Exhibit 1),

Apple Inc. is a worldwide American organization that creates PC programming, phones, PCs and shopper electronic items. The extraordinary results of Apple include: the iPod, the iPhone, the Macintosh line of PCs and the iPad. 301 retail locations in 10 nations are worked by Apple in August 2010. The product of Apple comprise on the Mac OS X working framework, iWork suite of gainfulness programming, Final Cut Studio, Logic Studio a music creation device 's suite,

Apples revenue has grown an enormous amount over the years and its increasing revenue is what makes their company so prosperous. Revenue is a company’s annual income. Compounded quarterly, iPhone sales were 2,315,000 in the year of 2008. In 2010 iPhones sales increased Apples revenue by 50 percent. This is a great

sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales of Macs, iPhones and iPods.

Surely, there’s a reason to why Apple suddenly boomed to become a popular household name. Steve Jobs created distinct devices that no one had ever pictured. One of these products was the iPod. Before the iPod, the everyday person would pop in their favorite album into their CD player and groan an hour later because he or she would have to change out the CD that had already replayed twice. Likewise, there was always that other enticing option to carry around a clunky Walkman. Fact of the matter is, people had not realized how inconvenient their daily struggles with music were until the creation of the iPod. As the author of Steve Jobs, Walter Isaacson, described, "The iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple" (Isaacson 393). Suddenly, someone that had been previously changing out CDs and cassette tapes every half hour had every single song they could want at their fingertips. Not only that, but Jobs had also made sure that the iPod would have the simplest interface possible. This little, portable device that can hold all of your favorite songs had only five buttons and a track wheel. Furthermore, this music device that can seemingly work wonders could fit right inside the pocket of one’s

In today’s digital global network of financial accounting, information and communication are the effective and valuable traits, which help business professionals to flourish in one’s career. Organizations require that employees portray top notch accounting skills to ensure that both the individual and employer are success in business. In nearly all areas of the business world[pic][pic]communication1 image by Andrey Kiselev from Fotolia.cocommunication1 image by Andrey Kiselev from Fotolia.comGood communication is essential for building rapport with clients.c7c785a5-bc47-695e-06fc-81159576fd4a300400, establishing a level of familiarity and trust with clients, coworkers,

Apple Inc. Is a multinational manufacturer that 's centered in the USA and headquartered in Apple California located in California, U.S. Apple was once centered in April 1976 with the aid of Steve Jobs and Steve Wozniak and was built-in in January 1977. The organization designs and later sells purchaser electronics, personal computers and computing device application. The Macintosh variety of character desktops, iPod, iPhone and the iPad are among the Apple’s satisfactory identified merchandise. Normally probably the most program furnished with the aid of utilizing the brand entails ultimate lower studio that could be a monitor and video construction suite, Aperture which is legit pix utility, iTunes media browser, Mac Os X working process and common sense studio which is a music production suite (Apple, 2012). As of May just 2012, Apple (2012) suggests that the organization has over 300 stores located in more than ten international locations in additional to the online retailer. Banton (2011) describes Apple has been among the finest technological organizations in the world so far as firms’ traded in the world via market capitalization are worried. In keeping with Banton (2011), some analysts have even immediate that Apple has more cash than the U.S. Government. Apple (2012) states that, the manufacturer has greater than 60,000 staff employed on everlasting foundation and a few 2,800 temporally staff in world. Whatever the success that the manufacturer has

In the present age, Apple is the world's second-largest information technology company. Therefore, in order to apple MIS knowledge and skill into the reality, Apple is supposed to be an appropriate firm to analyze MIS issues. These issues will be represented in following order:

The case that Apple is dealing with is somewhat of a unique case. It is hard to believe that such a profitable organization can be solely run and operated off of one man’s vision and leadership. This article states that Apple fell as a company when Steve Jobs was fired in the 1980’s and is predicting another fall somewhere in the future now that Steve Jobs is deceased. Steve Jobs’ ideas did not only innovate the market but he strategically positioned Apple to build on one another to create sales revenue from all different target markets using 3 devices along with apps. Since Steve Jobs passed, there have not been any new innovations that Apple has released. Because of this, the case is reporting that Apple is headed towards a more sluggish period than they had become accustomed to.

Launching a product which meets and even exceeds customer needs is crucial to the success of a company. An example of that type of company is Apple. The American-based technological giant has been dominating the market for years and there are several reasons for that. Firstly, Apple’s products make their users feel unique. It is the brand name and the quality, associated with it, that make people love Apple. What is more, Apple has a lot of technological advantages and resources, for example, they were the first company to launch a tablet – the iPad. Finally, they have a lot of skills in terms of knowledge and creativity of their employees. All of the above-mentioned reasons provide Apple with a competitive advantage.

Apple Computer Inc was founded by Steve Jobs and Steve Wozniak in 1976. Apple’s current strategic position as of 2008 is that its market share had declined and has a successful business from its products ranging from PCs to non PCs. Apple’s recent industry entry is to the mobile phone industry with its recent product of the iPhone. Apple has already has its

This is a crucial area for Apple to consider, as it faces a strong force of