Apple Internal and External Factors

1681 Words May 26th, 2012 7 Pages
External and Internal Factors of Apple, Inc.

External and Internal Factors of Apple, Inc.

A successful company requires a firm foundation. Businesses or corporations need to have a strategy in place to help management in the event there is a problem; they have a solution already planned out. They know how to handle any issues that may arise within the company. Apple Corporation, Inc. is a wonderful example of a company that is built on a firm foundation. When a company is up-to-date on their policies, plans, and procedures; that company is one step ahead of their competitors. In business, companies have to be a step ahead of the competition. Four management functions used to handle any situation: planning, organizing, leading, and
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Apple is expanding through globalization to every major market available. Apple decided to look at their customers, ecosystem, partners, and competitors to make the Apple industry a success in business. Apple's external use was to partner up with competitors to expand user-friendly features for his Mac computers according to (Burrows, 2007). Steve Jobs went externally to cultivate the business by creating the iPod, iPhone, and iPad in which everyone uses today. iTunes became a success for the business globally as well because of the ability for customers to upload any music they wanted to various devices. Apple Inc. has transformed from a small-tech company into a global technology giant. Once known for outlining the digital future but never fully benefiting from it, Apple has been transformed into one of technology's most powerful companies in the world (Burrows, 2007).


Innovation is the use of new technological and market knowledge to offer a new product or service that customers will want (Pontiskoski & Asakawa, 2010). Innovation and technology has an impact on planning, organizing, leading, and controlling functions of management at Apple, Inc. Apple has taken planning to another level. They do not use market research, target markets, or focus groups to come up with the latest technology or innovation. They are innovators and use their own perception of what they think is cool to come up with the next multimedia (Breillatt,
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