Apple Ipad Mini

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Executive Summary Apple is the market leader in the tablet industry with a market share of 50.4 percent at end of the third quarter (San Francisco Business Times, 2012). With the iPad Mini consumers can experience a smaller version of the original iPad (Apple Inc., 2012). Apple iPad Mini is a brand new product that will provide the most effective compatibility for the new millennium. The new product will have different ranges of space and will be priced from $329 to $659. The iPad Mini resembles the original iPad, but weighs half as much as the original. It carries some of the same features as the original iPad. They both have front and back cameras; however, the resolution on the Mini screen is not as high as the original. The iPad…show more content…
Apple will make a version of the iPad Mini that can access cellular networks from AT&T, Verizon and Sprint. That version will start at $459, compared with $629 for the full-sized cellular model. Within hours of the iPad Mini first being available for pre-order, Apple sold out of the white and silver options on the online store. Many Apple lovers will certainly brave the long lines at the retail Apple stores instead (White iPad Mini Sells Out During Pre-Orders, 2012). Promotion With new products Apple appears to allow their brand and culture to be there advertisement. An event is generally set up to announce the next captivating and innovating new product from Apple. A release date is giving and a percentage of the public anxiously waits for the pre-order date or release date to purchase the next level of technology. The New 4P’s People “Marketing will only be as good as the people inside the organization” (Kotler & Keller, 2012, p. 25). Steve Jobs has been termed “irreplaceable” by some stock analysts and was known as one of the best CEOs in the world. When Jobs’ health was in question, it had “an impact on Apple’s share price and market capitalization”. Having an impact did not always mean it was a negative impact and it was not as large as some would apparently believe (James, Robert, & Richard, 2011, p. 60). Processes “Marketers must avoid ad hoc planning and
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