Apple Ipad Mini

Customers of Apple are aware of the product by seeing advertisement and by live streaming press conferences that are held by Apple. The effectiveness of live press conferences is that the potential customers will know what features the product has.

Apple's iPad has revolutionized tablet computers in many ways. Ipad3 is the latest version released by Apple on March 16, 2012 and is sleek and faster than its predecessors. While other manufacturers are struggling with innovation in the tablet computer section, Apple seems to handle it with relative ease and this is one of the main reasons for its presence as a market leader in this segment.

Apple’s goal is mainly on generating creative ideas that focus on products that are different and those that will lead to sales and customer brand loyalty.

This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure.

Much of Apple’s success has been attributed to Jobs. With a unique ability to visualize innovative product designs and predict what people would like to have, Jobs was known to be obsessive about process and detail. However, his influence and his presence in the whole company made a hard struggle on Apple by the time of his another leave for medical reasons. This additional challenge for Apple started when Jobs handed in the role of control to Timothy D. Cook, the current COO with a prior announcement. Jobs will be difficult to replace, since it is considered that no other person at Apple has had the experience of founding the company, being asked to leave the company, and returning years later to save it from bankruptcy just like Jobs was. But then, although the challenge soon to be faced was getting harder, several analysts are confident that Apple will survive the loss.

4-9. Steve Jobs passed away in October 2011. Until his death he had been the heart and soul of Apple’s Innovation. Today, 35,000 Apple employees continue onward in his absense. A huge question for many investors is whether the company can be successful without him. The current stock price would seem to indicate that the market does not. What do you think? What role did Jobs play? How can Apple respond to his loss? Would you be willing to invest in Apple without his leadership? Why or Why not? Apple has shown that they can be very successful after the death of Steve Jobs in October of 2011. They have continued to create unique products, update previous ones, and have shown no signs of slowing down in

The original iPad was revolutionary, but it lacks a lot compared to newer versions. It does not include cameras and the other features you would now expect in a device. Apple released the New iPad (3) in early 2012. The 3 had some very minimal upgrades over the iPad 2. Within six months Apple released the iPad (4) with Retina display. This version had significant upgrades including display quality, processor speed, and HD cameras. It is expected a newer version (5) will be released in fall 2013 with a thinner profile and updated cameras. These features are not significant enough to change, and I would skip this release and wait for the release of the iPad 6.

“Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication” (Villefranche, 2011). For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones. Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its

This week saw Apple’s latest product launch event, with the unveiling of its new iPhone models and Apple Watch.

No matter how badly its products are getting beaten, the company seems to find a way to pull itself out of the fire with one last shot to save the day. Nowhere is that more evident than in the computing market. With the right strategies, Steve Jobs turned things around after making more than a few controversial (and risky) decisions that paid off. Today, Apple is setting record profits. There is nothing that Steve Jobs hates more than to see a competitor beat his company. Perhaps that's why Google's gains in the mobile market are so galling to the CEO.

Apple has designed an A7 chip that inherits the 64bit desktop class architecture. Up to four times the CPU speed with up to eight times the graphics performance, 10 hours of battery life to accommodate to your needs, the A7 chip takes the iPad to new heights of power and speed. The A7 chip not only helps applications to run faster but also helps games to be more responsive. iPad mini's quicker support will also load even more robust and powerful apps. iPad mini was designed to be on the move. That’s why the M7 coprocessor makes so much sense; it measures motion from the IPad mini by pulling data from the accelerometer gyroscope and compass. Hence, applications are able to give a better experience to the user, due to

Companies today are adopting target marketing in promoting their products, which can efficiently find market opportunities for the product (Kotlet, Brown, Burton, Deans & Armstrong, 2010). By using micromarketing, consumers’ needs and wants could be satisfied through varying marketing elements and performances (Hapoienu, 1990). The three main steps in target marketing, namely segmenting, targeting and positioning are important for companies to deliver the value of a product to customers (Kotler et al., 2010). In the following discussion, the focus will be on market positioning. Various concepts on positioning will be explored and applied to the Apple Inc., to show how Apple has positioned the iPad in the market.

As a whole, Steve Jobs’ marketing plan and ways of Apple’s advertising is creative, profitable and has proven to be a success. Jobs’ has specific techniques, which are not completely aligned with the norm. Although Apple’s marketing plan is successful and includes many of the promotional mix components, it is not the only way to go to business and is not what marketing is all about. Apple follows a three point marketing strategy, fulfilling important elements of a marketing strategy which are; Empathy, Focus and Impute. As I mentioned, his tactics are what marketing is all about, but on the flip side, there are some components he doesn’t utilize. Let’s take a look at some examples.