Apple Ipad versus Microsoft Window 8 Tablet

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

As opposed to many other companies, Apple focuses its branding on appealing to the population’s emotions and standing out as opposed to directly informing the public about the features and specifications of specific products (Jobs). Therefore, Apple must create multiple different advertisements, all marketing different demographics. The company has realized this and does target multiple demographics through commercials. This is necessary for Apple to be better than its competitors as different commercials would form many deep connections between different generations and the company.

Advertisements can be defined as published papers or videos used to promote a product and to persuade customers to buy a certain product from a certain company. Whether people buy a product because of an advertisement or simply because of the brand, product sales have gone up ever since the firsts ads were seen around the 1920’s. While ads constantly use the same tactics to influence people, the tactics change based on the evolving society. For example, the 7 Up company have advertised their drinks since the 1930’s, but over time they have developed and adapted to the changing society.

Marketing products and services to customers forces marketers to look in depth to what the customers are thinking. They need to be able to catch the customers’ attention and make them want to buy or use a specific product or service. There are hundreds of ways marketers can achieve this, but since the world has turned digital, marketing in turn has turned its focus toward outlets that allow them to utilize this. One of the most popular methods of this is commercials. They are considered such an effective marketing tool because the company is able to get their message directly to their audience. One thirty second commercial can be seen instantly by millions, especially during the Super Bowl where the commercials attract their own set of viewers

In Microsoft 's ad, there are certain key elements within the advertisement that appeal to consumers in a variety of ways. For example, in this ad we see a tall, skinny, middle-aged man standing before a wall that has been crudely carved out to make the Microsoft logo, letting in a bright light to occupy the room. Here, the need for guidance is provided by Microsoft, a well-known technology company that has existed since 1975 (News

Technology is everywhere and is evolving permanently. Since the beginning, it has been changing the way people work, travel, communicate, socialize, and shop. Consequently, people’s shopping practices have changed as well, which has led companies to modify the way they advertise their goods and services. In “How to Market to Men in 2010” Terry O’ Reilly (n.d.) states that advertising had a huge innovation in 1915 when the first ad for men was printed by the company Cadillac. Marketers found a new technique to advertise merchandise, which led on to associate the product to the desires of the people. A couple of decades ago, the more common means for advertising products were through television, radio, and print media including newspapers, magazines, and flyers. Nowadays companies are opting out of traditional advertising and instead they are using the internet and the social networks to promote their commodities.

Macs and PCs have been around for quite some time now; as a result, there have been many debates between which one is better. Mac is supposedly the cool kid on the block while PC’s are conveyed as being business oriented. Both Macs and PCs have their advantages and disadvantages, and companies often try say what their products have that the other institutions don’t. In the Mac vs PC advertisement it seems as if the Mac outshines the PC, however, in the Surface Pro 3 advertisements it feels as if the PC is more efficient. Different companies use different tactics to get their consumers hooked onto an advertisement to try and make them prefer a certain product over another; companies often use marketing schemes to grab the attention of customers. Both Apple and Microsoft use color to enhance the way things look. Microsoft uses a color that darkens out the Apple product, and Apple uses

The target audience is the young generation (18-35) and home users of any age. Further analysis shows the campaign, is aimed at the general audience (non technical, which is in the majority) who buy a laptop/desktop for Internet, Movies, Photos and the basic Microsoft Office It is good for students to look at this campaign, as it has great text book example of ‘Persuasive’ theories applied in the advertisements. From Warmth appeals to

It was clearly specified not to include an introduction in this document, however, I feel that adding the following words would strengthen the arguments in this document. I have an IT background, I am not a programmer, but I have been working in IT for the last 10+ years. All my life I have been a PC person and not a MAC person, I have used MAC in some occasions but I always felt that PCs were more user-friendly. It is needless to describe how electronics have progressed and invaded every aspect of our life now a days, we are all about gadgets, MP3 players, GPS, Palm, email, web-cam, web-conferencing etc etc… Every day there is a new invention that seduces us, and I am not immune

Promotion is the most important component in the 4 P's, so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today's paper I am going to start off by discussing some promotional vehicles that Dell uses to promote their computer products. Secondly, I am going to briefly analyze how the selected promotional methods position the products to appeal to its target audience. Lastly, I am going to identify where the

Paper examines segmentation-targeting-positioning process on the case of newest mass product of Apple – iPad. It is focused on specific nature of iPAd, segment between established market segments – cell phones of third generation and notebooks/laptops. Further iPad is direct competitor to eBook readers as well as competitor to some of the products from Apple portfolio, like iPods of different kinds.

This report will discuss Apple’s Integrated Marketing Communications (IMC) Programme for their iPad product and how this is coordinated to communicate the iPad’s product positioning strategy. Apple’s iPad is a tablet computer adding a new genre to their mobile devices. The report will discuss the brand positioning and any recommendations for future IMC planning.

Apple keeps on pursuing the PC advertise however not as eagerly as in the prior years. It has picked to change headings a little by wandering into the music world through the showcasing of iPod, an advanced music player, and iTunes. The opening of 65 new retail outlets, incorporating one in Japan, has hastened its turn into this new world. Apple keeps on dealing with giving creative items to its clients yet advertising to, for example, little market has brought on a few issues. Its piece of the pie has been decreased to underneath 5% and its working framework contrasts significantly from the Wintel working framework utilized my prevailing Microsoft. (Tilley, 2017). Expenses of keeping up this distinction have expanded in contrast with

The Text-Clip can be categorized as an unsought good, in that is not a necessary component to laptops or computers. Therefore it is essential that we are able to effectively communicate the capabilities of this product and how it could be of great use for our desired target market. The Text-Clip is an unsought good, which suggests it is a low involvement product that does not have a substantial effect on the lifestyle of the prospective consumer. Therefore the best way of gaining resonance from the consumer is by presenting to them how the product can actually benefit them. It is essential that we utilize an aggressive and persistent promotion and advertising approach to decrease the risk of consumers purchasing the Text-Clip. Thus, because of the uniqueness of the Text-Clip, and the fact that it is a product that consumers are not aware of, we must engage in an advertising strategy that creates a need, consumers never realized they had before. This can be achieved through the utilization of either a pull or push strategy. In order to gain a wider consumer base, we will utilize a hybrid promotional strategy where both pull and push strategies will be used. A pull strategy will allow us to grasp the attention and interest of our target market through the use of advertisements, while a push strategy will serve to create demand by allowing consumers to experience the product. The strategies and their components are elaborated below.