Apple Iphone 4s Marketing Strategy.

Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

CRITICALLY CONTRAST THE KEY ELEMENT OF GUCCI’S MARKETING STRATEGY TO ITS CLOSEST COMPETITOR. JUSTIFY WHY YOU HAVE CHOSEN THIS COMPANY AS GUCCI’S CLOSEST COMPETITORS

Competitors: Our primary competitor is Heinz 57. They have a market share of 16%. The secondary competitors of our business are private labels. They have a market share of 14%. The rest of the competitors towards our company make up the 16% of the market share. A new rising competitor is Lawry’s with new product, steak sauce.

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

Assess how the type of market structure impacts your chosen company’s financial performance as measured by performance variables over the past three years. Support your response with data and graphs illustrating two performance variables of your choosing (e.g., sales, net income, stock price) over time.

Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

In this assignment I will discuss a business called Nikos. It is located in 17 Barkly Street, West Footscray, VIC 3020. The business has been operating for the past 9 years. It offers products of:

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

6. Competitor analyses – discuss key competitors and their key strengths, weaknesses and are they major threats to the firm - briefly explain.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or pe ople who want entertainment on the go. Apples target segments consist of profess ionals, students, corporate users, entrepreneurs, and health care workers. Curre ntly, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone mar ket. The market will rapidly increase in coming years due to lower prices and gr eater power. SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unma tched by any other mobile product today. It also has many functions of other mob ile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. Th e iPhone is also compatible with many Mac OS software tools. Mac OS compatibilit y means that the iPhone has limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface making operations extremely int uitive. It is radically different from those of other phones or PDAs that recogn izes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do Brand awareness –

Blackberry, a former smartphone juggernaut, is a company that prides itself in being the most secure and productive mobile services and software firm on the market. It will be critiqued and analyzed in this paper. Following the critique, a recommendation will be made at the end.

1.1 The current marketing situation with background data on the market segments, product, competition, and distribution: